Blatt was previously the company's account executive, and Pure Vanilla President Paul Corvino said Blatt's nine months there helped Pure Vanilla grow rapidly.
"We are thrilled to have Kevin as part of our company and to reward his success at Pure Vanilla with this well-deserved promotion," Corvino said. "Kevin is well known for his ability to grab people's attention and continues to achieve great results."
Blatt said he used to have to convince companies to buy his products, but now he's in a position where he can provide those companies a service that grows revenue.
"It couldn't be better for everyone," Blatt said. "Our company provides an invaluable service to the industry and its customers."