BRUNN a. Geb, AUSTRIA — DIMOCO and Global Dating Insights (GDI) have released a carrier billing report for the online dating industry.
The companies said online dating mobile applications and web services are booming, and "willingness to pay for true love is increasing."
According to Juniper Research, 486 million euros will be generated by the sector in Europe in 2019.
”Searching online for true love has never been so popular. Mobile applications and web platforms are already a must-have in the dating industry. Likewise, the willingness to pay for dating services is continually growing. A development which brings the question of finding the choice payment method to the forefront," DIMOCO CEO Gerald Tauchner explained.
The report asked online dating service providers about the future of billing for their services and their current payment strategy. Alongside dating services themselves, the industry’s billing services are also changing, according to the study. Online dating service providers are looking for seamless and easy billing methods, e.g. carrier billing.
According to Juniper Research, carrier billing is the number one digital payment method in reach scores with an enormous potential for new customers and a high conversion rate.
To download the full report, click here.