Rice will work with current products as well as coordinate the development and rollout of a new division and brand under the Lightspeed Media name.
“I’m really excited about this new arrangement with Bob,” Lightspeed Media President Steve Lightspeed said. “I’ve always admired his easy-going style, smart business sense and his stellar reputation as an honest and ethical player in the adult industry. Adding Bob to my dream team gives us the resources we’ll need to take us to the next level.”
Rice has worked in the adult industry since 1998 and said he has admirably watched Lightspeed Media grow as a successful online company.
"YNOT is in great hands with Connor and its staff," Rice told XBIZ. "They simply are doing such a great job, I am able to pursue other interests. Kind of like when Gwen Stefani left No Doubt to pursue a solo career ... I'm simply Gwen Stefani."