New Ann Summers Survey Reveals Sexual Health Trends

LONDON — Ann Summers, the British retailer that specializes in sex toys and erotic lingerie, just released a survey spelling out sexual health trends among 1,000 adult respondents across the U.K.

The survey revealed that one in four people favor “doggy style” while doing it in the bedroom, while 23 percent enjoy the woman on top. The missionary position only came in third, with 21 percent of people favoring it.

Sixty-six percent enjoy using at least two to three sex positions in each session.

Over one-third of participants said they still find time to have sex two to four times a week, with 24 percent noting they also used sex toys to get things going.

The Ann Summers study also said that the “Fifty Shades of Grey” frenzy has helped broaden the horizons when it comes to playing with crops, floggers or paddles, with 5 percent revealing they have purchased those items.

“It’s fantastic to see that adults across the U.K. are becoming more adventurous and having fun with their sex lives,” an Ann Summers spokesman told The Mirror. “We’re also pleased to see that most adults are having sex regularly with their partners and are not just keeping the fun to the bedroom.”

"Our aim is to build people’s confidence and to not be afraid of experimenting with new toys or lubricants to really maximize their pleasure and to bring them even closer to their partner.”

Ann Summers is one of Britain's oldest and largest retailers of sex toys and erotic lingerie.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Hot Octopuss Debuts 'Pulse Duo' Vibrator

Hot Octopuss has introduced the latest edition of its Duo vibrator.

Orion Debuts 'Fluffy Tail Plugs' From You2Toys Line

Orion Wholesale has introduced Fluffy Tail Plugs from its You2Toys line.

Satisfyer Marks Women's Day With Debut of Mini Vibe

Satisfyer is marking International Women’s Day with the debut of its new Satisfyer Pro 2 Kiss mini vibrator.

Megan Abbatelli Joins Honey Play Box as North America Sales Manager

Honey Play Box has appointed Megan Abbatelli as its new North America sales manager.

Oxballs Expands 'Night Edition' Collection

Oxballs has expanded its Night Edition collection with 16 new pleasure products.

Eye of Love Expands 'Bloom' Line With New Massage Candles

Eye of Love has added pheromone massage candles to its Bloom collection.

Orion Debuts 'Sucking Masturbator' Stroker From You2Toys Line

Orion Wholesale has introduced the Sucking Masturbator with Dual Vibration stroker from its You2Toys line.

Honey Birdette Reports Doubling Global Sales on Valentine's Day

Australian lingerie brand Honey Birdette doubled its global sales on Valentine's Day compared to last year, according to company CEO Kim Kidd.

BeYourLover Debuts 'Adult Clock Alarm' Vibrator

Pleasure brand BeYourLover has introduced its Adult Clock Alarm vibrating suction toy.

Icon Debuts 'Buzzy Buddies' Mini Vibes

Icon Brands has introduced its new Buzzy Buddies line of mini vibes.

Show More