“Through extensive research we uncovered some very potent pheromones that are incredibly alluring,” said Timothy K. Crawford, Topco’s technical director of drugs and cosmetics. “Lure contains alpha-adrostenol which is a powerful sexual signaler. We are incredibly pleased with the results of Lure, and are sure that both sexes will find it irresistible.”
The chemistry behind the effectiveness of pheromones shows that the chemical reaction and smell makes it an aphrodisiac.
“We distributed Lure for Her at a recent party as a promotional item,” Topco Sales Director of Marketing Desiree Duffie said. “The ladies were pulling the sleek cylinder bottles out of their gift bags to spray and sample the fragrance, and all I can say is that in a short while, I observed a table full of ladies with a flock of men hovering over them.”
Both Lure for Him and Lure for Her come in new 1 oz. bottles with a more mainstream-style packaging design to appeal to both sexes.