BARCELONA — The team at ExoClick.com, led by COO Adrien Fonzé, took the ALS #IceBucketChallenge today in this YouTube video.
ExoClick received the dare on Monday from Flirt4Free's Jeff Wilson; today, the traffic company met that challenge, with a team dunk at a Barcelona beach and donation to ALAS.org.
ExoClick's Fonzé, in the YouTube video, went on to challenge adult companies AshleyMadison.com and MindGeek.com to continue on with the craze and also donate.
A worldwide media phenomena, the ALS #IceBucketChallenge helps raise money and awareness for research to fight ALS, otherwise known as Lou Gehrig’s disease. In the past month, 1.1 million individuals and companies have donated more than $53 million to help fund research for ALS.