Laid Teams With STEME360 Brand Management for U.S. Representation

OSLO — Norwegian manufacturer Laid has chosed STEME360 to support the company in the U.S. and provide hands-on product education and representation to retailers, distributors, bloggers and more.

Led by duo Line Andersen and Karianne Ellekrans, Laid designs its products with distinct purposes in mind. Among Laid’s series of form-focused intimate tools are the asymmetrically shaped D.1 dildo and P series of cock rings.

“We’re on the cusp of an incredible new launch and following the wonderful success of our current line, it’s time to secure our stance in the U.S. with steady representation,” Ellekrans said. “Working with STEME360 is the first step in ramping up our presence in American retail and we’re excited to work with a team of people whom we consider friends just as much as colleagues.”

STEME360’s Amy Baldwin will be Laid’s domestic point of contact for product samples, testers and information and will helm the brand’s expansion throughout the U.S. The team will manage brand recognition and exposure via sales training, education, and B2B marketing.

“Laid is a design-centric brand with some amazing ladies heading the company, and we’ve been behind them since their start” Baldwin said. “Our philosophies align quite artfully and there is incredible mutual respect for what both companies are working to accomplish. We’ll focus on building Laid’s reputation through strategic communication, as increased sales often come from people enjoying and understanding the story behind the brand and its product designs.”

Laid co-founder Andersen started her pleasure product design career in 2007 as part of her Master’s project in Industrial Design at the Oslo School of Architecture and Design, where she created a sex toy set for couples. She teamed with Ellekrans — her friend, research assistant and now business partner — to pursue creating a brand dedicated to bringing Andersen’s unique intimate designs to life under the Laid moniker.

“We find that most international brands need a solid grasp of the U.S. channels and establish key relationships in order to ensure success, and STEME360 already has these ties in place,” Baldwin said. “We travel all over the country on behalf of boutique brands like Laid so they can focus on the core components of their companies — creative product development, superior quality, and attention to intricate detail.”

Laid products currently are available in the U.S. via Entrenue and Eldorado Trading Company.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired CondomMan distribution.

RIDMII Debuts New Sex Doll Collection

Pleasure brand RIDMII has introduced a new line of sex dolls.

VVD Debuts Combo Set With 'Vkini,' 'Rider Desire'

Pleasure brand VVD has debuted a new bundle with its Vkini vibrating bikini top and Rider Desire saddle.

B-Vibe Expands 'Butties' Collection, Debuts Harness Sets

B-Vibe has expanded its Butties collection with six new anal plugs and introduced two new harness sets.

Dame Acquires Chakrubs

Sexual wellness brand Dame has acquired luxury pleasure products company Chakrubs.

B-Vibe's 'Rimming Plug' Highlighted in Buzzfeed Article

B-Vibe's Rimming Plug vibrator has been recognized by Buzzfeed as one of 28 "must-have" pleasure products.

Show More