HUNTINGTON BEACH, Calif. — XR Brands announced that it has been nominated for Novelty Company of the Year and Fetish Company of the Year for the upcoming 2014 StorErotica Awards scheduled for July 13 during the ANME Founders Show in Burbank, California.
The company said these key categories recognize the manufacturer for its dedication to creating quality, effective and affordable sex toys, fetish tools and pleasure products made for the modern consumer.
XR noted that this year, it has delivered 18 fully merchandised brands, each serving a specific market need with high-quality construction and merchandising to match.
Among the developments has been expansion of the Wand Essentials series of wand massagers and attachments, and the debut of the Savvy line of massagers, kits and intimate accessories designed with and recommended by sex educator and published author Dr. Yvonne K. Fulbright, PhD, MSEd.
The company also expanded its Trinity Men line of massagers, cock rings, sleeves and prostate toys for male shoppers. And in the fetish realm, XR has released new SKUs in the Master Series line of clamps, sounds, cock rings, chastity cages and more.
XR also introduced Zeus Electrosex power boxes and e-stim massagers.
“It’s an honor to be nominated in these key categories alongside some of the most respected brands in the business, and the team would like to thank all who voted for XR Brands,” general manager Randy Alvstad said.
He added,“This has been a fantastic year filled with innovative developments, creative brainstorming, and lots of hard work and the result has been incredibly successful. We look forward to seeing and celebrating with everyone in July.”