Net 1 on 1 to Distribute Sliquid in the U.K.

ST. ALBANS, U.K. — Net 1 on 1 says it is expanding its consumable category with the addition of U.S. lubricant manufacturer Sliquid, which will be supplied to the U.K. and E.U. markets.

The St. Albans-based distributor will be supporting its new supplier by taking on a cross section of the Sliquid lines including Sliquid Naturals, Organics, Balance Collection and Ride Bodyworks, to cater to a broad range of consumers, the company said.

Tony Gonzalez, Managing Director saw the benefit of working closely with the brand saying,

“Currently, we’re the only company to distribute Sliquid within the E.U. which not only makes good business sense for us, but also gives people in Europe a common point to get hold of the Sliquid range of products, this will really open up the market for Sliquid,” Managing Director Tony Gonzalez said. “So far, the brand is ‘the’ health conscious choice for consumers in the U.S., so we’re keen to replicate that strategy here in the UK and Europe.”

According to the company, with market trends focusing more heavily on the health sector, Gonzalez’s initiative to invest more into products for the “health conscious consumer” saw Sliquid as a positive step in the direction Net 1on1 is taking.

“When searching for the right partners for the Sliquid Intimate Products Collection, integrity was our first priority; followed by a genuine excitement of the brand,” Sliquid CEO and founder Dean Elliot said. “Net 1on1 was clearly the perfect choice. I've been friendly with Tony at Net 1 on 1 for nearly eight years, and although we hadn't been working with each other, we always shared common interests, and a passion to deliver high quality products. I'm delighted, that we finally have this amazing opportunity to partner up, and show the U.K. and E.U. the wonderful natural and organic formulas that have been setting us apart in other parts of the world!"

The Sliquid range will be showcased in the Net 1on1 Wholesale stand (B30) at the ETO show in Birmingham and available to purchase at the end of June.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush to Sponsor Networking Happy Hour at XBIZ Expo

Pleasure brand Blush is sponsoring a happy hour at the upcoming XBIZ Expo, reinforcing the event’s focus on building connections and fostering collaboration.

Passionate Playground, Thunderpussy Collab on Custom 'Joyboxx'

Passionate Playground and Seattle-based female rock band Thunderpussy have collaborated on a branded custom Joyboxx.

Honey Play Box Debuts 'Gem' Vibrator

Honey Play Box has introduced its new Gem vibrator.

DV8 Dare Marks Its 10th Anniversary

The Deviate Network is celebrating the 10-year anniversary of its DV8 Dare line of pleasure products.

BasisDx Adds Subscription Option for 'Pro13' Home Testing Kit

PASS-certified home testing kit provider BasisDx has added a subscription model option for its Pro13 kit.

Melanie Rose to Host 2025 XBIZ Honors

Melanie Rose, host of the popular Netflix show “How to Build a Sex Room,” will MC the retail edition of the 2025 XBIZ Honors, set to take place Jan. 18 at the iconic Roosevelt Hotel in Hollywood.

Full Circle Introduces 'Be Savage' Apparel Collection

Full Circle Distribution has debuted the new Be Savage collection of lingerie, dresses, and accessories.

Blush Debuts 'Quantum X' Stroker From 'M for Men' Line

Blush has introduced the new Quantum X thrusting stroker from its M for Men line.

Angel Bermudez of Evolved Novelties Passes Away at 52

Angel Bermudez, a valued and integral member of the sales team at Evolved Novelties, passed away on Saturday, Dec. 14, at his home in Miami. He was 52.

Satisfyer, Kourtney Kardashian's Poosh.com Partner on Celebrity VIP Gift Box

Satisfyer has partnered with Kourtney Kardashian’s lifestyle site, Poosh, which will include the pleasure brand's Satisfyer Pro 2 Generation 2 Air Pulse Vibrator in the Poosh Celebrity VIP Gift Box.

Show More