Video: Diesel Lures Porn Viewers to Fashion Campaign

HONG KONG — Diesel not only may have the best in denim fashion, it also gets the nod for creative marketing through social media.

Diesel's advertising agency, Fred & Farid Shanghai, recently launched "Diesel Erotica," a stunt to find Chinese Internet users who might be looking for porn — and to learn about Diesel's fashions — all through a bit torrent file with disguised Italian pornography.

Called a "smart, quick, simple, zero-investment hack," Diesel's campaign resulted in 5,000 reposts, 2,000 comments and 73,000 downloads of "Diesel Erotica" files.

"Diesel Erotica," featuring an exotic dancer, rapper Brooke Candy and model Tessa Kuragi, was  disguised as Italian pornography and promoted on Chinese file-sharing networks that offer porn and off-shore porn forums.

The ad agency compressed "Diesel Erotica" pictures and videos into one zip file, named it "Italian XXX" and converted the zip file into a bit torrent tile.

It then uploaded the bit torrent file online and asked a well known fashion-industry leader to download it.  As soon as he downloaded it, an auto-generated message was "accidentally" shared on his social media — "xxx has downloaded xxxx.torrent" file."

The message went viral, triggering followers to spread all over micro-blogging site Sina Weibo. Even famous Japanese porn star Ruka Kanae reposted it.

Fred & Farid's video explaining "Diesel Erotica" is available here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

TeamSkeet, MYLF to Launch New Website FamilyStrokes.com

Sister studios TeamSkeet and MYLF are launching a new website, FamilyStrokes.com.

AV Bulletin: Age Verification Hits the Mainstream, Ofcom Sets a Date

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the country. In the meantime, state legislatures continue to weigh and pass AV bills, AV tech providers continue to tout their services, and legal challenges continue to play out in the courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Segpay Names Kristi Greer VP of Sales

Segpay has promoted long-time employee Kristi Greer to the position of vice president of sales.

BranditScan Names Subgirl Newest Brand Ambassador

BranditScan has named content creator Subgirl its newest brand ambassador.

Arcom Reports Age Verification Enforcement Actions Against 5 Adult Sites

French media regulator Arcom released a statement Tuesday detailing recent actions to enforce age verification rules as set forth under France’s Security and Regulation of the Digital Space (SREN) law.

Pineapple Support, Clips4Sale to Host Performers' Partners Support Group

Pineapple Support and Clips4Sale are hosting a free online support group for partners and family members of adult industry professionals.

FSC Mourns the Loss of Board Director Emeritus Mark Kernes

Free Speech Coalition has released a statement regarding the passing of Board Director Emeritus Mark Kernes.

Alexa Creed Launches New Paysite

Creator Alexa Creed has launched a new membership site through MyMember.site.

Choice Talent Management Launches Fan Platform 'ChoiceFilmz'

Choice Talent Management CEO Chris Crisco has launched a new fan platform called ChoiceFilmz.

Dredd to Launch Official Site

Dredd has announced his new website OfficialDreddXXX.com, launching April 20.

Show More