DIMOCO, Juniper Research Release Report on Poland's Mobile Market

AUSTRIA — DIMOCO and Juniper Research have released a report on Poland’s mobile digital content purchases — the first in a series that will analyze European markets.

The companies said that although only 17.7 percent of Poland’s users over 15 years old own a credit card, statistically everyone has a cell phone. The SIM card penetration is currently 144 percent and by the year 2017, the report predicts more than €5 billion (about $7 billion) worth of digital content will be billed via cell phone. The overall digital content market is expected to increase to a value of €29 billion.

“Together with Juniper Research we will analyze the top European mobile payment markets,” DIMOCO CEO Gerald Tauchner said.

He added, “With a credit card penetration rate of 17.7 percent, the question arises how digital content can be billed. This is exactly where mobile operator payment comes in. Besides advantages like a higher conversion rate, the broad cell phone reach makes billing via mobile operator payment so interesting for companies in the digital content industry.”

Juniper research director Windsor Holden noted that the figures show that Poland is one of the most important European mobile operator payment markets. In the third quarter of 2013, 55.2 million active SIM cards were registered in Poland. This corresponds to a SIM card penetration rate of 144 percent. “The fact that Poland has a majority of prepaid users — 29.8 million compared to 25.4 million postpaid — demonstrates that operators need to develop strategies designed to focus on and monetize this segment,” Holden said.

He also noted that the Polish mobile market is split among four mobile network operators: Orange (27.3 percent, Q3/2013), T-Mobile (28.2 percent, Q3/2013), Plus/Polkomtel (26.1 percent, Q3/2014) and P4/Play (18.4 percent, Q3/2014).

Accoding to the research, mobile operator payment allows digital content to be ordered from every mobile device in Poland. The payment flows are adapted according to each device. For example, a consumer could download an e-magazine to his/her smartphone, order the digital content on the mobile website and pay via one-click-payment — without needing to use a password.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AI Erotic Storytelling Platform 'AIEroticSmut' Launches

AIEroticSmut.com, a DIY erotic storytelling platform, has officially launched.

TeamSkeet, MYLF to Launch New Website FamilyStrokes.com

Sister studios TeamSkeet and MYLF are launching a new website, FamilyStrokes.com.

AV Bulletin: Age Verification Hits the Mainstream, Ofcom Sets a Date

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the country. In the meantime, state legislatures continue to weigh and pass AV bills, AV tech providers continue to tout their services, and legal challenges continue to play out in the courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Segpay Names Kristi Greer VP of Sales

Segpay has promoted long-time employee Kristi Greer to the position of vice president of sales.

BranditScan Names Subgirl Newest Brand Ambassador

BranditScan has named content creator Subgirl its newest brand ambassador.

Arcom Reports Age Verification Enforcement Actions Against 5 Adult Sites

French media regulator Arcom released a statement Tuesday detailing recent actions to enforce age verification rules as set forth under France’s Security and Regulation of the Digital Space (SREN) law.

Pineapple Support, Clips4Sale to Host Performers' Partners Support Group

Pineapple Support and Clips4Sale are hosting a free online support group for partners and family members of adult industry professionals.

FSC Mourns the Loss of Board Director Emeritus Mark Kernes

Free Speech Coalition has released a statement regarding the passing of Board Director Emeritus Mark Kernes.

Alexa Creed Launches New Paysite

Creator Alexa Creed has launched a new membership site through MyMember.site.

Choice Talent Management Launches Fan Platform 'ChoiceFilmz'

Choice Talent Management CEO Chris Crisco has launched a new fan platform called ChoiceFilmz.

Show More