Dorcel Rolls Out Valentine's Day Ad Campaign

PARIS — French sex toy retailer Dorcel Store has launched a Valentine's Day-themed campaign to promote its vibrators.

An ad shown on TV and in print shows a photograph of a pink rabbit-style vibrator topped with the words, "Fuck Valentine’s Day."

The ad is being shown on the Dorcel's digital channels in France, as well as in the magazines Technikart, SoFoot and WAD.

Dorcel Store is the official shop from Marc Dorcel, the French porn producer

Olivier Bouas-Laurent, who is the founder of ad agency Mademoiselle Scarlett, said: "According to famous national institute INSEE, 36 percent of women in France are single. Our idea was to help singles having a nice 2014 Valentine's Day as couples."

The Dorcel Valentine’s Day campaign follows a similar creative by Mademoiselle Scarlett for Easter.  The Easter ad featured a chocolate brown vibrator and the words, "Enjoy yourself without getting fat" and "happy Easter ladies."

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey Play Box Debuts 'Tressa' Vibrator

Honey Play Box introduced its new Tressa multi-stimulation, app-enabled vibrator.

Blush Debuts 2 New Glass Plugs From 'Oh My Gem' Collection

Blush has introduced two new glass plugs, Lustre and Prestige, from its Oh My Gem collection.

EP Products Founder Don Wilson Passes Away

Don Wilson, the founder of EP Products and a notable figure in Canada's adult retail community, has passed away. He was 78.

Orion Debuts 'Your Strap-On' Collection From 'You2Toys' Line

Orion Wholesale has introduced the Your Strap-On collection from its You2Toys line.

Stephen Colbert Takes Aim at Texas' Crackdown on Sex Toys

Stephen Colbert is cracking up over Texas lawmakers’ crackdown on sex toys in the state.

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Eye of Love Introduces 'Matchmaker Collection' Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Show More