Yahoo Named Default Search Engine for Hewlett-Packard

BURBANK, Calif. — The battle for search engine dominance is not over yet, according to Yahoo, which said it has inked a deal with personal computer manufacturer Hewlett-Packard to pre-install the company’s search engine tools on laptops and desktops.

Under the terms of the deal, Yahoo will be the default search engine on all HP PCs loaded with Microsoft’s Internet Explorer 7. A Yahoo-branded toolbar, customized for various global regions, also will be installed on the PCs.

The agreement gives Yahoo access to the world’s second largest PC maker.

"Partnering with a company like HP, that has been a leader in its industry for many years, puts Yahoo in an excellent position to be able to distribute our most widely adopted offerings," Yahoo's COO Dan Rosensweig said. "This relationship is an important component of Yahoo's overall strategy to partner with leading global brands that will enable us to further extend our products and services to the world's community of Internet users."

Yahoo also reached a similar agreement to load its tools onto computers made by Taiwan-based Acer, which owns a small fraction of the U.S. market but is growing rapidly in other parts of the world.

While the financial details of the deal were not made public, Yahoo will be the one paying HP for the valuable PC real estate. But, according to Endpoint Technology Associates analyst Roger Kay, the key for Yahoo will be monetizing the traffic from the deal, something the company has struggled with.

Yahoo’s chief rival, Mountain View, Calif.-based Google, has signed a similar deal with Dell.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Open Mind AI Seeks Inclusion in EU's AI Debate

New European industry initiative Open Mind AI has penned a letter asking EU authorities to include adult companies and creators in ongoing discussions on setting up a legal framework for AI content.

Canadian Law Professor: Proposed Age Verification Bill 'Will Make Things Worse'

Leading Canadian newspaper The Globe and Mail this week published an op-ed written by a legal scholar outlining fundamental issues with the Conservative-backed age verification bill currently making its way through Parliament.

UK Labour Government Confirms it Will Continue Baroness-Led 'Porn Review'

The U.K. Labour government of Prime Minister Keir Starmer has confirmed it will continue the controversial full review of British pornography laws ordered by former Tory Prime Minister Rishi Sunak in July 2023.

AEBN Publishes Popular Searches for July and August

AEBN has released the top search terms for the months of July and August from its straight and gay theaters in all 50 states and the District of Columbia.

SWR Data Survey Probes Concerns About Political Attacks on Industry

SWR Data, an adult-sector market research firm led by industry veterans Mike Stabile and MelRose Michaels, has released data from its upcoming 2024 State of the Creator report, illustrating creators’ concerns about political attacks on the industry.

FSC Urges SCOTUS to Strike Down 'Unconstitutional' Texas Age Verification Law

The Free Speech Coalition (FSC) urged the U.S. Supreme Court through a brief filed Monday to strike down Texas’ age verification law as unconstitutional.

Japanese Manga Industry Hit by Credit Card Companies' Anti-Porn Restrictions

Japanese manga retailers are reporting pressure from multinational credit card companies — many based in the U.S. and targeted by anti-porn religious conservatives — to censor their content if they wish to maintain their current payment processing arrangements.

Netherlands Government Continues Porn Probe Following Abuse Allegations

The Dutch government plans to continue investigating the local porn industry in the Netherlands, following a series of abuse allegations involving photographer and self-styled “model scout” Daniël van der W.

Clips4Sale Releases '20 Years of Fetish' Data Survey

Clips4Sale (C4S) has released a report based on 20 years of data and analysis to show how kink and fetish tastes have changed since the site began.

Grooby, Yanks Ink Website Management Deal

Grooby will begin managing Yanks.com under a new company, Blue.xxx.

Show More