Settlement to Strip Adult Retail Chain's Brand Name

GOLDEN VALLEY, Minn. — A lawyer for the Fantasys adult retail chain has signed off on a civil judgment offer that will strip the brand name off of its three stores and forbid its operators from using "fantasy" in connection with the marketing of adult sex toys and novelties.

The offer, which Fantasys operators agreed to, goes even further.

Fantasys must disable its FantasysyRUs.com website, destruct its related Facebook and Twitter pages marketing the brand, change its telephone listings and pay up $5,000.

Fantasys also will be on the hook for attorneys fees and court costs to be determined by a judge.

"Defendant’s deceptive trade practices have caused and continue to cause monetary damage to Fantasy House," the initial complaint filed by Fantasy Gifts read.

Fantasy Gifts, an adult retailer founded in 1993, claimed in a federal suit filed in November that Fantasys infringed on its blue-chip, trademarked store name by operating three stores, as well as retail website.

Fantasy Gifts operates stores in Minnesota, including in St. Louis Park, St. Paul, Lakeville, Minneapolis, Fridley, Crystal, Coon Rapids, Burnsville and Bloomington.

Fantasys, the much smaller of the two chains, has two stores in Minnesota — East Grand Forks and Ramsey — as well as one in Fargo, N.D.

Both parties recently delivered a notice of settlement to a federal judge for approval.

Attorney Clyde DeWitt, who represented Fantasy Gifts, declined comment to XBIZ because the case isn't yet finalized; attorney Randall Tigue, who represented Fantasys, wasn't immediately available for comment.

View Fantasys court docs

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kheper Releases New '7 Deadly Sins' Party Game

Kheper Games has released its new "7 Deadly Sins" party and drinking game.

Missouri AG Bypasses Legislature, Declares Age Verification Rule

Missouri Attorney General Andrew Bailey on Wednesday announced a new state regulation requiring adult sites to implement age verification of users, bypassing the legislative process in a strategy not seen before in state-level efforts to mandate age verification.

Honey Play Box, Sssh.com Partner for Online Store

Honey Play Box and Sssh.com have partnered to launch the new online store, OhMySssh.com.

Mystim Signs Distro Deal With Sexy Living

Pleasure brand Mystim has inked a deal with Sexy Living for Canadian distribution.

Fantasy Gifts Co-Founder Marlene Bertino Passes Away at 84

Marlene Bertino, co-founder of Fantasy Gifts, has passed away at the age of 84.

Dame Launches 'Trump Tariff' Surcharge

Sexual wellness brand Dame has introduced a "Trump Tariff" surcharge as a line item for vibrator purchases.

Attorney Corey D. Silverstein Launches 'Q&A Series' on Social Media

Adult industry attorney Corey D. Silverstein has launched a Q&A series on his social media platforms.

Lovehoney Launches 'Dild-Os' Adult Cereal Featuring Free Vibrator in Every Box

Lovehoney has partnered with cereal brand Surreal to launch a breakfast product called Dild-Os, which includes a free vibrator in every box.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced a new three-function vibrator from its Javida line.

'Over the Top' North Carolina Bill Could Play Havoc With Adult Sites

A bill filed in the North Carolina state Assembly on Monday would impose new rules that industry observers warn could push adult websites and platforms to ban most adult creators and content.

Show More