Rocco Siffredi to Host Mainstream Reality TV Show, Variety Takes Note

ROME — “It’s Up to Rocco” sounds like it could be porn icon Rocco Siffredi’s latest hardcore debut, but it’s not. The title uses tongue-in-cheek to tease his primetime reality TV show premiering later this month, that — gasp — isn’t all about sex.

“Sex is not the main subject,” Siffredi explained. But it is one of the main subjects. Using his professional/personal experience and wry humor, Siffredi will coach middle-aged couples on how to spice up their sex lives.

Variety gave nod to the show today in a piece that, in addition to explaining the show’s premise, explored the events leading up to Siffredi’s latest crossover act, as well as the Italian consumer atmosphere that made such a TV show possible.

Touted as a family program, “It’s Up to Rocco” will air later this month on Rupert Murdoch’s Italian Cielo channel. According to Lorenzo Torraca of Verve Media Co, which is producing the series, they had to “weed out” the swingers to find “ordinary” couples, mostly with kids, who were sometimes flighty at the mention of Siffredi’s name.  

The Variety piece explains that Italian TV has been rife with raunchy programming since the 1980s. In an ironic Twist,“It’s Up to Rocco” might be an antidote of sorts to the type of vapid shows promoted by the country’s leading networks. And, Torraca said, it’s what the female demographic wants.

Siffredi’s journey to the mainstream hasn’t been a straight shot. In 2006, his commercial for Amica Chips was banned shortly after it was released. The lesson: don’t pun on the Italian word for potato chips (hint: it also means vagina.)

Despite his excitement to rebreach the mainstream, Siffredi says he isn’t planning on leaving porn anytime soon.

“My main job is still making porn movies,” he said. “I’m not trying to reinvent myself yet. First, I’m simply not interested (in doing that) and also I have contracts all over the world that I need to honor.”

To read the full article on Variety, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Cherie DeVille, Silvia Saige Drop Trailer for New OnlyFans Series

Multi-XMAs winner Cherie DeVille and Silvia Saige have dropped a trailer for their new OnlyFans game show series, “Wankaoke,” premiering May 5.

Anita Rover, Alice Drake Topline Dorcel's 'Wild'

Anita Rover and Alice Drake headline the latest feature from Dorcel, titled “Wild.”

Jane Wilde, Lily LaBeau Star in Latest From New Sensations

Jane Wilde and Lily LaBeau star in the latest release from New Sensations.

Hailey Rose Toplines Latest 'Stacked' From Hard X

Hailey Rose headlines the 14th volume of "Stacked," from XEmpire studio brand Hard X.

Hentaied Debuts Final Rae Lil Black Scene

Hentaied has released recently retired performer Rae Lil Black's final scene, titled "The Monster Slayer."

Ryan Keely Fronts Latest From New Sensations

Ryan Keely stars with Victor Cruz in the latest release from New Sensations.

Zariah Aura Stars in Latest From Transfixed

Zariah Aura stars with Kenna James in the latest release from Transfixed, titled "Feeling Her Way."

Brittney Kade Fronts 'Couples Loving Trans 2' From GenderX

Brittney Kade stars with Adira Allure and Sage Roux in the second volume of GenderX Films' "Couples Loving Trans," directed by Jim Powers.

Eve Sweet Makes Her Brazzers Debut

Eve Sweet has made her Brazzers debut alongside Xander Corvus in “Horny Gymnast.”

Penny Barber: The Fit Mommy Domme Reveals Her Auteur Side

When Penny Barber took home the 2025 XMAs trophy for MILF Performer of the Year, she was 39 — but she’d already been telling people she was a MILF for almost 20 years.

Show More