Sportsheets Inks European Distro Deal With Orion

HUNTINGTON BEACH, Calif. — Sportsheets says it “is maintaining momentum" with its European brand expansion after inking a distribution deal with German wholesaler Orion to carry its signature Sex&Mischief brand.

Sportsheets has equipped Orion with top-selling products from its Sex&Mischief collection and, together with Orion, will launch a three-month ad campaign featuring the line worldwide.

“We’re so excited to be working with Orion, one of the most respected and reliable adult wholesalers in Europe,” Sportsheets President Julie Stewart said. “The Orion team has one of the most efficient purchasing departments in the industry and keeps in constant contact with customers using newsletters, flyers and trade show events to spread the word. We look forward to working together to help make the Sportsheets brand a household name in more and more countries around the world.”

Orion will showcase the Sex&Mischief collection at the upcoming eroFame trade show Oct. 9-11 in Hanover, Germany. To pre-book a meeting, email a Sportsheets representative or sales@sportsheets.com .

“This is very exciting for us here,” Orion Wholesale Manager Sven Jacobsen said. “We are very happy to have Sex&Mischief in our wholesale assortment and we look forward to showing this wonderful range of products in our eroFame stand in October.”

For more information about Sex & Mischief, click here.

For more information about Sportsheets, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey Play Box Debuts 'Tressa' Vibrator

Honey Play Box introduced its new Tressa multi-stimulation, app-enabled vibrator.

Blush Debuts 2 New Glass Plugs From 'Oh My Gem' Collection

Blush has introduced two new glass plugs, Lustre and Prestige, from its Oh My Gem collection.

EP Products Founder Don Wilson Passes Away

Don Wilson, the founder of EP Products and a notable figure in Canada's adult retail community, has passed away. He was 78.

Orion Debuts 'Your Strap-On' Collection From 'You2Toys' Line

Orion Wholesale has introduced the Your Strap-On collection from its You2Toys line.

Stephen Colbert Takes Aim at Texas' Crackdown on Sex Toys

Stephen Colbert is cracking up over Texas lawmakers’ crackdown on sex toys in the state.

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Eye of Love Introduces 'Matchmaker Collection' Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Show More