Masque Study Explores Oral Trends

TAMPA, Fl. — Masque recently funded an independent study that found that while 54 percent of couples surveyed reported that they had some form of oral sex once a week or less, the majority said they would prefer it more frequently.

Additionally, 64 percent of people in Masque’s survey recognized one or more of the 12 oral sex products they were shown, but no individual product was known by more than 25 percent of respondents.

Masque said that they hope to address the red flags raised by the figures, namely couple's unrealized desires for more and/or enhanced oral sex, by continuing to propagate their signature product, orally dissolvable flavored gel strips that “mask” the sometimes-unpleasant tastes associated with oral sex.

The Florida-based novelty company is encouraged by its study’s other finding —  that 69 percent of adults under age 45 bought three or more adult products in the past six months, suggesting that consumers are increasingly comfortable buying sex-related products.

Masque is currently available overseas in the U.K. via Planet Earth Wholesale and Austrailia via Calvista. The company projects that their product will be available in Europe, Central America and South America by the end of the year.

“We’re excited to help improve love lives worldwide,” Masque representative Guilfoyle said. “We’ve been very well-received in Australia and the U.K. and are clearly meeting a need there.”

Masque Sexual Flavors is available in four flavors, watermelon, mango, strawberry and chocolate, and is sold individually and in three-strip wallet packs. It can be purchased on the company's website, Walgreens.com and at select retailers throughout the world.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XBIZ Expo Schedule Announced

The full schedule for XBIZ Expo, set to take place Jan. 16-19, has been released, detailing the slew of business-to-business activities slated for the premier pleasure product trade show, exclusively open to manufacturers, retail buyers, educators, reviewers, influencers, press, and other industry professionals.

Lovense Debuts 'Osci 3' Rabbit Vibrator

Lovense has introduced the new remote-controlled Osci 3 rabbit vibrator.

Blush to Sponsor Networking Happy Hour at XBIZ Expo

Pleasure brand Blush is sponsoring a happy hour at the upcoming XBIZ Expo, reinforcing the event’s focus on building connections and fostering collaboration.

Passionate Playground, Thunderpussy Collab on Custom 'Joyboxx'

Passionate Playground and Seattle-based female rock band Thunderpussy have collaborated on a branded custom Joyboxx.

Honey Play Box Debuts 'Gem' Vibrator

Honey Play Box has introduced its new Gem vibrator.

DV8 Dare Marks Its 10th Anniversary

The Deviate Network is celebrating the 10-year anniversary of its DV8 Dare line of pleasure products.

BasisDx Adds Subscription Option for 'Pro13' Home Testing Kit

PASS-certified home testing kit provider BasisDx has added a subscription model option for its Pro13 kit.

Melanie Rose to Host 2025 XBIZ Honors

Melanie Rose, host of the popular Netflix show “How to Build a Sex Room,” will MC the retail edition of the 2025 XBIZ Honors, set to take place Jan. 18 at the iconic Roosevelt Hotel in Hollywood.

Full Circle Introduces 'Be Savage' Apparel Collection

Full Circle Distribution has debuted the new Be Savage collection of lingerie, dresses, and accessories.

Blush Debuts 'Quantum X' Stroker From 'M for Men' Line

Blush has introduced the new Quantum X thrusting stroker from its M for Men line.

Show More