Masque Study Explores Oral Trends

TAMPA, Fl. — Masque recently funded an independent study that found that while 54 percent of couples surveyed reported that they had some form of oral sex once a week or less, the majority said they would prefer it more frequently.

Additionally, 64 percent of people in Masque’s survey recognized one or more of the 12 oral sex products they were shown, but no individual product was known by more than 25 percent of respondents.

Masque said that they hope to address the red flags raised by the figures, namely couple's unrealized desires for more and/or enhanced oral sex, by continuing to propagate their signature product, orally dissolvable flavored gel strips that “mask” the sometimes-unpleasant tastes associated with oral sex.

The Florida-based novelty company is encouraged by its study’s other finding —  that 69 percent of adults under age 45 bought three or more adult products in the past six months, suggesting that consumers are increasingly comfortable buying sex-related products.

Masque is currently available overseas in the U.K. via Planet Earth Wholesale and Austrailia via Calvista. The company projects that their product will be available in Europe, Central America and South America by the end of the year.

“We’re excited to help improve love lives worldwide,” Masque representative Guilfoyle said. “We’ve been very well-received in Australia and the U.K. and are clearly meeting a need there.”

Masque Sexual Flavors is available in four flavors, watermelon, mango, strawberry and chocolate, and is sold individually and in three-strip wallet packs. It can be purchased on the company's website, Walgreens.com and at select retailers throughout the world.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fantasy Gifts Co-Founder Marlene Bertino Passes Away at 84

Marlene Bertino, co-founder of Fantasy Gifts, has passed away at the age of 84.

Dame Launches 'Trump Tariff' Surcharge

Sexual wellness brand Dame has introduced a "Trump Tariff" surcharge as a line item for vibrator purchases.

Lovehoney Launches 'Dild-Os' Adult Cereal Featuring Free Vibrator in Every Box

Lovehoney has partnered with cereal brand Surreal to launch a breakfast product called Dild-Os, which includes a free vibrator in every box.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced a new three-function vibrator from its Javida line.

BeYourLover Debuts 'Joy Cup' Vibrator

Pleasure brand BeYourLover has introduced its Joy Cup clitoral sucking vibrator.

Wicked Sensual Care Spotlighted at New York Museum of Sex

Wicked Sensual Care’s Simply Timeless lubricant collection is being featured in a window display at Museum of Sex in New York City.

Honey Play Box Debuts 'Tressa' Vibrator

Honey Play Box introduced its new Tressa multi-stimulation, app-enabled vibrator.

Blush Debuts 2 New Glass Plugs From 'Oh My Gem' Collection

Blush has introduced two new glass plugs, Lustre and Prestige, from its Oh My Gem collection.

EP Products Founder Don Wilson Passes Away

Don Wilson, the founder of EP Products and a notable figure in Canada's adult retail community, has passed away. He was 78.

Orion Debuts 'Your Strap-On' Collection From 'You2Toys' Line

Orion Wholesale has introduced the Your Strap-On collection from its You2Toys line.

Show More