NAPA, Calif. — Vibratex will be celebrating its 30th anniversary in the adult novelty business at the ANME show in Burbank July 13-15.
“We are looking forward to celebrating with long-time friends, retailers and business partners at the show”, Vibratex Vice President Shay Martin said.
Martin added that the company has just completed an updated version of their iconic product, the Magic Wand. Vibratex will debut the revamped vibrator at their booth at ANME this weekend.
The Vibratex team pointed out some of their key milestones since the company's advent 30 years ago:
1983 - Introduced advance-motion toys crafted in Japan.
1998 - The Vibratex Rabbit Pearl starred on “Sex and the City.”
2000 - Saved the Hitachi Magic Wand from disappearing from the U.S. market
2013 - Saved the Magic Wand again by updating its branding and packaging.
“We are proud to have set a standard for quality that other brands aspire to achieve, in terms of better materials and toy durability,” Martin said. “We are frequently told by our customers that our products have unique, subtle differences that provide more pleasure to users.”