WEST HOLLYWOOD, Calif. — California Exotic Novelties is launching its Nick Hawk Gigolo Collection at a special VIP Nick Hawk Gigolo Launch Party at the Hustler Hollywood store on April 25 from 8-10 p.m. PDT.
To usher in the Vegas-themed soiree, the Sunset Boulevard-facing window of the store will feature a 5.5’ by 9.3’ wide Nick Hawk banner. Casino tables, courtesy of Hustler Casino, will also be featured at the event, along with a champagne toast and gift bags for the first 100 attendees.
“Hustler Hollywood is the perfect partner to team up with for the launch of the Nick Hawk Gigolo Collection,” Susan Colvin, CalExotics President and CEO said. “The party is going to be a great time, and I hope to see a lot of friends there as we officially introduce the line to the public.”
Hawk is the star of the hit cable TV Showtime series, “Gigolos,” and partnered with CalExotis to create a line with 22 items. Many products were developed according to Hawk’s specifications based on his experience as a professional gigolo and sex expert.
The items will be displayed and sold at all 11 Hustler Hollywood locations. “We’re looking forward to hosting the VIP Nick Hawk Gigolo Launch Party. The venue will be rocking and the champagne will be flowing, as we celebrate with our friends at California Exotic Novelties,” Dustin Olive, director of retail operations for Hustler Entertainment, Inc. said.
To promote the new line, CalExotics is also launching the “Win a Dream Date with Nick Hawk” contest. People can enter to win a trip to Las Vegas on Valentine’s Day weekend, 2014, by going to DateNickHawk.com. Hawk said, “It’s gonna be epic on the 25th at Hustler Hollywood. I can’t think of a better place to launch the new line and introduce the public to the ‘Win a Dream Date with Nick Hawk’ contest. I just hope that freaking blow-up doll, ‘Little Nicky,’ doesn’t show up. If he’s there, there’s gonna be hell to pay.”
“Little Nicky” is a fully tattooed blow-up doll and is Nick’s alter ego. Sources say the doll will be a part of Gigolos season four, and it will be at the party, taunting Hawk.
Red carpet begins at 8 p.m. To be placed on the exclusive guest list, and for more details, visit the event’s Facebook page.