Secret Passion Limited Improves Commerce Website

LONDON U.K.-based online retailer Secret Passion has been assessing its website’s layout and design in order to make it easier for customers to find the products they’re looking for.

The company’s management team decided to make changes to the website’s layout and internal link structure.

The company said fully illustrated product galleries have been added to the homepage. The retailer’s latest special offers are clearly displayed in the top left hand corner of the page and customers can also view the contents of their basket while they shop.

Other features include the search bar located in the page header, which allows the customer the option to look for a particular product quickly and makes navigating the website easier. The Live Chat Support option also enables users to talk to a member of staff should they have any questions regarding any of the products for sale.

A representative from Secret Passion explains why a website’s usability has such a profound effect on its overall conversion rate.

“The adult toy industry is extremely competitive and most customers will visit a handful of different sites before committing to a purchase,” he said. “This is partly because they are looking for the best prices available, but there’s much more to the online buying process than comparing costs. “For example, if users don’t trust the brand, they’re less likely to buy from us. We wanted to encourage customers to place trust in Secret Passion by stating clearly on our homepage that we offer a discreet billing and delivery service at all times for peace of mind. We have always been keen to disassociate our company from the stereotypically sleazy image that’s often automatically assigned to sex toy retailers.”

Secret Passion’s marketing team also felt it necessary to implement these changes to complement the company’s SEO strategy, which will focus on boosting the site’s exposure within the search engines to generate higher traffic levels.

Secret Passion is an online retailer offering adult toys and accessories to the U.K. market.

For more, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Savage Me' Line of Male Torsos

Full Circle has expanded its line of Savage Me male torsos.

Nalpac, Entrenue Sign Distro Deal With Like A Kitten

Nalpac/Entrenue has inked a deal to distribute Like A Kitten pleasure products.

XBIZ Retreat Reloads Amsterdam Edition, Set for Sept. 2-5

XBIZ Retreat is making its highly anticipated return to Amsterdam, set for Sept. 2–5 at the chic Park Centraal Hotel.

AI Erotic Storytelling Platform 'AIEroticSmut' Launches

AIEroticSmut.com, a DIY erotic storytelling platform, has officially launched.

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

TeamSkeet, MYLF to Launch New Website FamilyStrokes.com

Sister studios TeamSkeet and MYLF are launching a new website, FamilyStrokes.com.

AV Bulletin: Age Verification Hits the Mainstream, Ofcom Sets a Date

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the country. In the meantime, state legislatures continue to weigh and pass AV bills, AV tech providers continue to tout their services, and legal challenges continue to play out in the courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Segpay Names Kristi Greer VP of Sales

Segpay has promoted long-time employee Kristi Greer to the position of vice president of sales.

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

Show More