Google Payment Processing Service Expected Soon

MOUNTAIN VIEW, Calif. — Search engine giant Google, which has long been rumored to be working on an online payment system to rival PayPal, could launch its product as early as this week, according to speculation by industry analysts.

Referred to as GBuy in the press, Google’s online payment system has drawn little public comment from the company.

When asked to comment on the system, Google CEO Eric Schmidt said that the company was testing a system that lets customers purchase from advertisers “more quickly than through other mechanisms.”

While the precise nature of the product is unknown, Schmidt was adamant that Google’s payment system was “not like PayPal at all.”

Analysts such as Jordan Rohan of RBC Capital Markets, who has gone on record saying that Google will launch this week, disagrees with Schmidt.

“Yes, it's a PayPal competitor," Rohan said. “GBuy is focused on consumer to merchant transactions, but there is no reason why it eventually could not be expanded to consumer to consumer."

PayPal, owned by Silicon Valley-based eBay, has long been the established leader in the online payment sector.

While PayPal has refused to process transactions for adult content online, there is no word on what competition from Google might mean in terms mainstream payment firms looking to capitalize on the multibillion-dollar online porn industry.

As for all the secrecy, an article by Elinor Mills from CNET News surmised that rumors surrounding the launch of the anticipated service have done more to spread the buzz than anything else.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AI Erotic Storytelling Platform 'AIEroticSmut' Launches

AIEroticSmut.com, a DIY erotic storytelling platform, has officially launched.

TeamSkeet, MYLF to Launch New Website FamilyStrokes.com

Sister studios TeamSkeet and MYLF are launching a new website, FamilyStrokes.com.

AV Bulletin: Age Verification Hits the Mainstream, Ofcom Sets a Date

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the country. In the meantime, state legislatures continue to weigh and pass AV bills, AV tech providers continue to tout their services, and legal challenges continue to play out in the courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Segpay Names Kristi Greer VP of Sales

Segpay has promoted long-time employee Kristi Greer to the position of vice president of sales.

BranditScan Names Subgirl Newest Brand Ambassador

BranditScan has named content creator Subgirl its newest brand ambassador.

Arcom Reports Age Verification Enforcement Actions Against 5 Adult Sites

French media regulator Arcom released a statement Tuesday detailing recent actions to enforce age verification rules as set forth under France’s Security and Regulation of the Digital Space (SREN) law.

Pineapple Support, Clips4Sale to Host Performers' Partners Support Group

Pineapple Support and Clips4Sale are hosting a free online support group for partners and family members of adult industry professionals.

FSC Mourns the Loss of Board Director Emeritus Mark Kernes

Free Speech Coalition has released a statement regarding the passing of Board Director Emeritus Mark Kernes.

Alexa Creed Launches New Paysite

Creator Alexa Creed has launched a new membership site through MyMember.site.

Choice Talent Management Launches Fan Platform 'ChoiceFilmz'

Choice Talent Management CEO Chris Crisco has launched a new fan platform called ChoiceFilmz.

Show More