Pjur Superhero Commercial Playing in Hong Kong Cinemas

WASSERBILLIG, Luxemburg — Commercials promoting pjur’s Superhero delay spray are being shown in Hong Kong cinemas before primetime screenings.

The movie trailer is the latest marketing strategy from pjur. First, there was a campaign with ads on 50 city busses in Hong Kong when the product was launched in early 2011, which happened to coincide with Chinese New Year. Later, pjur used screens in the back of taxis and in metro stations as an advertising platform. And then, an ad trailer made in Hong Kong that also included a user testimonial generated great interest with a TV campaign.  

To view the pjur Superhero trailer, click here.

“This is one of the best opportunities to reach the target audience, a clientele that is extremely brand conscious and keen to consume,” the company said. “The pjur trailer manages to create an emotional response because it is centered on a fun story taken from everyday life. Also, the statements of the testimonials convey the qualities of the product in an honest and convincing fashion.”

For more information about pjur Superhero, click here.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Williams Trading Co. Launches Pre-Black Friday Warehouse Sale

Williams Trading has launched its pre-Black Friday warehouse sale for retailers today.

Orion Unveils 6 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced six new clubwear styles from its Noir Handmade line of apparel.

BasisDx Adds Comfort Collect Device to 'Pro13' Home Testing Kit

PASS-certified home testing kit manufacturer BasisDx has added the new Comfort Collecting Device to its Pro13 kit.

XBIZ Honors Retail Edition to Light Up Hollywood Roosevelt Hotel

XBIZ is pleased to announce that the pleasure industry’s biggest night, the retail edition of the annual XBIZ Honors, set for Saturday, Jan. 18, will be held at the historic Hollywood Roosevelt Hotel.

Pipedream Expands 'Anal Fantasy Elite' Collection

Pipedream Products has expanded its Anal Fantasy Elite collection with two new stimulators.

Orion Expands 'Couples Choice' Line With New '2 in 1' Vibe

Orion Wholesale has added the 2 in 1 Vibrator + Butt Plug to its Couples Choice collection of pleasure products.

Lovense Unveils 'Mission 2' Long Distance Vibe

Lovense has introduced the new Mission 2 vibrating suction cup dildo to its long-distance collection.

Male Power Debuts 'Pack & Play' Collection

Male Power has introduced its new Pack & Play collection of men's underwear.

Orion Debuts New Styles From Cottelli Lingerie

Orion Wholesale is now shipping new styles from its Cottelli Curves plus-size lingerie line.

Sportsheets Unveils Rebranded 'Edge' Line, 9 New Products

Sportsheets has debuted its reimagined Edge line featuring nine new products.

Show More