Private Exhibits at Copenhagen’s Museum Erotica

BARCELONA — From its humble roots as the world’s first full-color hardcore adult magazine the company says, to its worldwide reach in many sectors of the adult industry, Private Media Group has grown exponentially. One thing it has never done though, is host a museum exhibition.

Running through Jan. 15, 2007, “40 Years of Private” is on display at the Museum Erotica in Copehagen. The exhibition features information, pictures and movies spanning the company’s history since it began in 1965.

Berth Milton Jr. expanded his father’s company from one magazine to one of the biggest adult entertainment companies outside the U.S. Private Media Group’s holdings include wireless content distribution, adult movies, toys and magazines.

“After the death of my father [Berth Milton Sr.] on Dec. 31, 2005, this exhibition means a lot more to me than it ever would, and is in many ways a dedication to my father as a pioneer in the adult entertainment industry,” Milton Jr. said.

Private’s contract girl Priva, along with four other pornstars and Private’s Director of Marketing Gary Thoulouis were on hand for the official ribbon cutting ceremony to signify the opening of the exhibit. An after-party was held at the Nasa Nightclub.

“As a journalist I interviewed Berth Milton Sr.,” Museum Erotica’s Co-Director Ole Ege said. “I admire his son as much as I admired the father, and it is my pleasure to be part of this exhibition.”

The museum opened in 1994 and has been visited by close to a million guests.

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