3 Vision to Use BPAV Seal on Box Covers

PALMDALE, Calif. — Adult production studio 3 Vision Entertainment soon will be among the first adult production companies to use the Best Practices in Adult Video (BPAV.org) seal on DVD box covers.

“People can make change happen,” 3 Vision CEO Allan Smith told XBIZ, “and we have to make changes for the positive. All we’re talking about is proactive responsibility. BPAV is a simple change that could make Washington a little more sympathetic to the industry.”

3 Vision joins companies such as Platinum Media, which has so far released two titles with the seal on their box covers as well as at the beginning and end of the DVDs.

Launched by XBIZ Publisher Alec Helmy, BPAV exists to send a positive message to critics of adult entertainment and the public at large by promoting professionalism and ethical practices in content production and the treatment of performers.

To endorse the idea of best practices within the industry, companies can download the BPAV seal from https://www.bpav.org/support.html. The seal can be placed on websites, box covers, printed material and video intros on DVDs.

Smith, who became 3 Vision’s CEO two years ago, said it is crucial for the adult industry to build bridges to government. He was elected the 2005 Businessman of the Year by the National Republican Congressional Committee’s Business Advisory Council. Unfortunately, he said, most adult professionals aren’t willing to make the effort.

“BPAV is a small part of making the right impression, not just in Hollywood but also in Washington,” he said.

3 Vision will begin using the BPAV seal with the July release of “Runaway Models” and “Back in Black 2.” It then will be used on all titles going forward, including the company’s European productions.

Fostering stars — and treating them like stars — is simply good business, Smith said.

“Look what happened today: Jenna Jameson became No. 1 on the online hit list; she has taken the lead over all other celebrities and passed Britney Spears as the most-searched person on the Internet,” he said. “It was all over the news. That’s good for the industry.”

Beyond helping the industry enhance its image, Smith said the standards of professionalism endorsed by BPAV are simply the right thing to do, citing his experiences in the mainstream movie business, where he won two Emmy Awards for "The Alaskan Experience" and "Cruising The World."

“We have a responsibility as producers to treat performers with respect,” he said. “We’ve all heard stories about girls being treated badly, and so has Washington. Our industry is the film industry. There’s no reason we can’t treat performers like mainstream Hollywood treats actresses. In fact, we should treat them with even more respect because of what they’re performing.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ryan Keely Fronts Latest From New Sensations

Ryan Keely stars with Victor Cruz in the latest release from New Sensations.

Zariah Aura Stars in Latest From Transfixed

Zariah Aura stars with Kenna James in the latest release from Transfixed, titled "Feeling Her Way."

Brittney Kade Fronts 'Couples Loving Trans 2' From GenderX

Brittney Kade stars with Adira Allure and Sage Roux in the second volume of GenderX Films' "Couples Loving Trans," directed by Jim Powers.

Eve Sweet Makes Her Brazzers Debut

Eve Sweet has made her Brazzers debut alongside Xander Corvus in “Horny Gymnast.”

Penny Barber: The Fit Mommy Domme Reveals Her Auteur Side

When Penny Barber took home the 2025 XMAs trophy for MILF Performer of the Year, she was 39 — but she’d already been telling people she was a MILF for almost 20 years.

Summer Starz Makes Her WIFEY Debut

Creator Summer Starz has made her debut for Vixen Media Group (VMG) studio imprint WIFEY alongside her husband Dean Darkhole and Sheem.

Jewelz Blu Stars in Latest From Ricky's Room

Jewelz Blu stars with Mazee the Goat and site honcho Ricky Johnson in the latest release from Ricky’s Room, titled “Two Inside Of Jewelz Blu.”

Adult Time Releases New Installment of 'MILF Overload'

Adult Time has released the latest installment of director Jim Powers' series "MILF Overload."

River Lynn Toplines Pat Myne's 'Phat Ass for Days'

River Lynn headlines director Pat Myne's latest release, "Phat Ass for Days," from Evil Angel.

Kitana Lure, Angelika Grays Star in Latest From MixedX

Kitana Lure and Angelika Grays star in the latest release from MixedX, titled “The Power of Lust.”

Show More