Marina Pacific Distributors Launches Marketing Campaign

NORTH HOLLYWOOD, Calif. — With a company mantra of “New website. New look. Same heart for service,” distribution giant Marina Pacific is debuting a revamped logo, website and marketing plan.

While the company is not changing its services, it saw an opportunity to fine tune its online presence and tweak its image to reflect a re-energized corporate philosophy, the company said.

“Our focus has always been on the customer,” Marina Pacific Distributor’s Director of Marketing Mark Hovanec told XBIZ. “We pride ourselves by knowing them on a first-name basis so it was time to add 21st century technology to assist them.”

As part of the company’s rebranding effort, its website MarinaPacific.com has been updated and features all of the lines MPD distributes. The company acts as a distribution house to hundreds of lines, mostly gay, 40 of which can be purchased only through MPD.

The website’s success lies in its ability for MPD vendors to access and customize each of their product listings, Hovanec said. The vendor can remotely access the backend of the site where it can add titles along with stars, director, SKU, running time, release date, descriptions, themes, galleries and sleeve art. An additional feature allows the vendor to post the URL to a trailer of the movie, which is remotely linked.

Marina Pacific’s previous web presence did not allow for the current level of customization, and vendors could not access backend features. The site was designed by an outside firm in coordination with MPD’s marketing department and is maintained and managed exclusively by the North Hollywood company.

“As a distributor you get besieged by product,” Hovanec said. “Our website gives [vendors] real access and control in how our they want their products featured. With so many titles we distribute, the more comprehensive our database the better. It’s easier to sell product when you have all the information that’s laid out in an intelligent manner.”

Only registered users can access the website, which includes hardcore images and galleries.

In keeping with Marina Pacific’s new focus on its public presence, the company also has released a new logo that is more in keeping with its forward-thinking philosophy, Hovanec told XBIZ.

“Companies tend to copy each other in every industry,” Hovanec said. “We’re always looking for cutting-edge ideas to build our business, and we pride ourselves on setting our own course. While our one-on-one customer interaction will remain our calling card, now our technology and logo have caught up to our forward thinking philosophy.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey Play Box Debuts 'Tressa' Vibrator

Honey Play Box introduced its new Tressa multi-stimulation, app-enabled vibrator.

XBIZ Miami's Host Hotel Sold Out, General Registration Now Open

Guest rooms at XBIZ Miami’s exclusive conference venue, Nautilus Sonesta Miami Beach hotel in South Beach, are now completely sold out.

Blush Debuts 2 New Glass Plugs From 'Oh My Gem' Collection

Blush has introduced two new glass plugs, Lustre and Prestige, from its Oh My Gem collection.

EP Products Founder Don Wilson Passes Away

Don Wilson, the founder of EP Products and a notable figure in Canada's adult retail community, has passed away.

Orion Debuts 'Your Strap-On' Collection From 'You2Toys' Line

Orion Wholesale has introduced the Your Strap-On collection from its You2Toys line.

Leana Lovings, Aria Banks Front Latest From Reality Kings

Leana Lovings and Aria Banks star in the latest release from Reality Kings, titled "Synchronized Scissoring."

Penthouse Names Lennon Elizabeth April's 'Pet of the Month'

Penthouse Magazine has named model Lennon Elizabeth as Pet of the Month for April.

Bella Spark, Kelly Collins Star in Finale of VMG Cross-Site Feature 'Bang and Burn'

Bella Spark and Kelly Collins star with Vixen Media Group exclusive Jason Luv in the final installment of the cross-site spy feature "Bang and Burn."

Stephen Colbert Takes Aim at Texas' Crackdown on Sex Toys

Stephen Colbert is cracking up over Texas lawmakers’ crackdown on sex toys in the state.

Jade Kimiko, Cecelia Taylor Headline 'Women Seeking Women 199'

Jade Kimiko and Cecelia Taylor topline “Women Seeking Women 199” from Girlfriends Films.

Show More