FT. LAUDERDALE — SegPay continues to expand its mobile offerings by joining forces with mobile video company Spankmo.
The company said SegPay customers can deliver mobile-optimized content to thousands of handheld devices.
“The partnership between SegPay and Spankmo is all about expanding options for webmasters,” said Cathy Beardsley, president and CEO of SegPay. “Some of our larger webmasters are seeing close to 50-percent of their new members coming from mobile devices.”
The company said that the Spankmo mobile platform will help SegPay clients remain on the forefront of an expanding and changing industry.
SegPay cited a report by comScore MobiLens, which stated that more than 100 million people in the U.S. use smartphones.
“By creating a mobile streamlined website or application with one click payment, webmasters can bring in new business and increase member retention,” the company said.
According to the company, additional revenues can be earned through offering web-to-mobile upsells, as well as Segpay’s EU Debit and Spankmo’s mobile payment options for international markets.
For returning consumers to a website, SegPay can enable a “one-click” check out. This allows a returning customer to enter one key identifier to initiate a transaction versus completing the entire payment page for purchase. One click can be used to up sell existing members with new services or make it a simple check out for repeat purchases, the company said.
“The Spankmo platform is designed to enable our clients to retain control over their brand and customers in the mobile space, we don’t just white-label some generic content,” said Graeme Kingshott, CEO of Spankmo. “Mobile sites running on the Spankmo platform are branded to align with our clients’ sites; offer only our clients’ content, and are integrated with affiliate programs directly.”
Benny Morecock of CockyBoys said that choosing the right mobile platform and payment processor is important to the success of one’s business.
“I choose to work with Spankmo and SegPay because they don't adhere to the generic model of business-client relationships,” he said. “Rather, it's an ongoing conversation, constantly evolving in response to ever-changing web technologies. It's a relief to know that these two companies are committed to the best user experience for my members, which in turn means improved conversions and member loyalty."