XBIZ Promotes Sara Sazzman to Associate Publisher, Retail

LOS ANGELES — XBIZ is pleased to announce the promotion of Sara Sazzman to the position of Associate Publisher, Retail.

In her new role, Sazzman will oversee all of XBIZ’s cutting-edge adult retail media products, including industry-leading publications XBIZ Premiere and XBIZ Sensuals as well as the company's series of B2B retail events.

With more than 10 years of industry experience, in-depth knowledge and solidified relationships within the retail market, Sazzman has been instrumental in establishing the XBIZ brand as the go-to resource for the retail market since joining the company in 2009.

As Associate Publisher, Sazzman will be even more hands-on in fueling the continued success of the XBIZ brand within all facets of the retail market while creating new opportunities to boost and recognize the industry’s success.

“Sara Sazzman brings passion to her profession,” said Dan Miller, XBIZ Executive Managing Editor. “Sara goes above and beyond for her clients and she does it with a personal touch. Her unique knowledge of the retail marketplace is one of XBIZ’s greatest assets.”

XBIZ Associate Managing Editor Ariana Rodriguez says, “Sara’s dedication, pride and professionalism has been a great motivation for the team. Sara approaches every opportunity and challenge with honesty, responsiveness and a positive demeanor — I’m excited to see where her new role takes us.”

Through strategic international media-trades and increased outreach to retailers, Sazzman says she looks forward to further entrench herself in the dynamic adult retail industry and gaining an even closer perspective of the rapidly evolving business.

"While everyone aspires for rapid career growth, few individuals possess the drive, determination, commitment and most importantly, discipline required to realize it," said XBIZ President Alec Helmy. "Since joining the company, Sara has made countless contributions to the phenomenal growth of our company, helping to position XBIZ as the retail industry's top most relied upon and trusted media organization. It's with great pleasure that we announce Sara as our Associate Publisher for the retail market."

“XBIZ’s retail-focused products have seen expansive, refined growth over the last few years that has positioned XBIZ as the definitive source for the retail market,” Sazzman said. “I look forward to continuing to build the XBIZ brand while establishing new bonds and strengthening existing ones to continue to offer clients innovative products and services to keep the industry thriving.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Bouncy Bliss Inks Distro Deal With Holiday Products

Pleasure brand Bouncy Bliss has signed a distribution deal for its rideable vibrators with Holiday Products.

Full Circle Debuts 'Kaiju' Dildo Collection

Pleasure brand Full Circle has introduced its line of Kaiju dildos.

Chloe Amour Toplines Latest Volume of 'Hookup Hotshot: E-Girls'

Chloe Amour headlines Bryan Gozzling’s “Hookup Hotshot: E-Girls 25” from Evil Angel.

Aaliyah Hadid Makes Her Comeback With Ricky's Room

Aaliyah Hadid has returned to adult after a years-long hiatus, alongside Damion Dayski in the latest release from Ricky's Room, titled "Throat Goat Love Maker."

Willow Ryder Toplines 'Hardcore Bombshells 3' From HardX

Willow Ryder headlines the latest release from XEmpire studio brand HardX, titled “Hardcore Bombshells 3.”

Nobü Releases New Surprise Bags for Valentine's Day

Nobü has introduced its new Valentine's Day Surprise Bags.

Eldorado, CalExotics to Host 2 'Virtual Elevation' Webinars

Eldorado Trading will host two sessions of its XMA award-winning “Virtual Elevation” webinar, featuring CalExotics Executive Director of Sales and Marketing Lupe Martinez, on Feb. 5.

Milena Ray Stars in Latest From Immoral Productions

Milena Ray performs her first DP in a new trilogy for Immoral Productions, alongside Matt Bird and studio honcho “Porno Dan” Leal.

Leilani Li, Lola Morena Star in Latest From TransAngels

Leilani Li and Lola Morena star in the first installment of “Double Timing Besties,” the upcoming three-part limited series from TransAngels.

Icon Names Taylor Means Sales Manager

Icon Brands has appointed Taylor Means as its new sales manager.

Show More