Social Media Creates Buzz for the SHAFTA Awards

LONDON — SHAFTA Awards oganizers report that social media has been an important part of creating voter awareness and buzz for the event.

Because the SHAFTA Awards are a fan voted event, nominees have recognized how imperative it is to interact with the public. Stars have been alerting fans and friends to their nominations by Tweets, Facebook and blogging, while the official SHAFTA Awards social media spots are being utilized to their fullest extent, according to the organizers.

“The SHAFTAs represent the perfect event for social media as all nominees out post, out tweet and out blog each other in order to get the most from their fans," said Thomas Dennis, head of the web. "Include the promo video and it gives performers an excuse to post.” 

The first SHAFTA Awards promotional video can be found on Youtube. The video, which features British adult talent like Megan Coxxx, Syren Sexton, Jasmine Webb, Katie K, Paige Turnah and Tanya Tate, has already received thousands of views, organizers said.

The video is a parody of the Lynx deodorant ad, which is a massive hit in the U.K. There is also a naughty NSFW version of the SHAFTA promotional video, viewable on the website.

Twitter is also proving to be an important part of the 2012 SHAFTA campaign as nominees and fans have been using "#SHAFTA" to communicate about the upcoming awards. The official Television X twitter account, @TVXmole, has been retweeting all the posts creating a greater awareness of the event online.

To incite more interaction a Facebook group has been created specifically for the 2012 SHAFTA Awards.

There, fans are encouraged to discuss who they are voting for, why, and who they think will take home the golden award.

The official SHAFTA Awards group is found here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

TeamSkeet, MYLF to Launch New Website FamilyStrokes.com

Sister studios TeamSkeet and MYLF are launching a new website, FamilyStrokes.com.

AV Watch: Age Verification Hits the Mainstream, Ofcom Sets a Date

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the country. In the meantime, state legislatures continue to weigh and pass AV bills, AV tech providers continue to tout their services, and legal challenges continue to play out in the courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Segpay Names Kristi Greer VP of Sales

Segpay has promoted long-time employee Kristi Greer to the position of vice president of sales.

BranditScan Names Subgirl Newest Brand Ambassador

BranditScan has named content creator Subgirl its newest brand ambassador.

Arcom Reports Age Verification Enforcement Actions Against 5 Adult Sites

French media regulator Arcom released a statement Tuesday detailing recent actions to enforce age verification rules as set forth under France’s Security and Regulation of the Digital Space (SREN) law.

Pineapple Support, Clips4Sale to Host Performers' Partners Support Group

Pineapple Support and Clips4Sale are hosting a free online support group for partners and family members of adult industry professionals.

FSC Mourns the Loss of Board Director Emeritus Mark Kernes

Free Speech Coalition has released a statement regarding the passing of Board Director Emeritus Mark Kernes.

Alexa Creed Launches New Paysite

Creator Alexa Creed has launched a new membership site through MyMember.site.

Choice Talent Management Launches Fan Platform 'ChoiceFilmz'

Choice Talent Management CEO Chris Crisco has launched a new fan platform called ChoiceFilmz.

Dredd to Launch Official Site

Dredd has announced his new website OfficialDreddXXX.com, launching April 20.

Show More