EdenFantasys.com Reflects on 2011, Announces New Year's Goals

ATLANTA — As EdenFantasys begins its 10th year, the online retailer reflects on the changes and achievements of 2011.

“Our goal is to make EdenFantasys a wonderful online place to play, work, shop and socialize," said Fred Petrenko, EdenFantasys’ founder and president.

EdenFantasys.com  started off 2011 with big changes behind the scenes. In February, the company relocated operations to Atlanta as part of their merger with adult product manufacturer Liberator.

While the company later split from Liberator, EdenFantasys said it will maintain its base of operations in Atlanta for 2012.

"We love the new view of the Atlanta skyline, and EdenFantasys will continue to develop projects at full speed ahead," Petrenko said.

The EdenReview program reached 50,000reviews in the first week of December. In addition to being an online retailer, EdenFantasys offers users immediate access to first-hand testimonials and product information. Additionally, EdenClassifieds, a free buy/sell listing service, launched during the fourth quarter, and EdenTube, EdenFantasys’s own video-sharing database, had more than 3,000 uploaded videos by year’s end, many of which consisted on video reviews uploaded by the community itself.  

According to EdenFantasys social media manager  CarrieAnn, the company operates six Twitter and Facebook channels representing all facets of the EdenFantasys brand, which have helped spread awareness for good causes such as Save the Tatas foundation and AIDS Service Center NYC.

EdenFantasys also offers Sexis Magazine, which in 2011 featured columnists The Bloggess, Nina Hartley and Rachel Kramer Bussel, who featured two essays from Sexis Magazine in her anthology, “Best Sex Writing 2012 — The State of Today's Sexual Culture (Cleis Press 2012).” Sexis editor Laurel Bartlett said that 2012 will reveal new columnists, new perspectives and more industry-wide influence.

On the mainstream front, EdenFantasys is expanding to include features in Women’s Health, Cosmopolitan Magazine, and iVillage, and is moving forward with books and work with mom bloggers, including once again sponsoring BlogHer, the largest social media conference for women. In 2011, EdenFantasys said it had one of the most popular booths at the seminal women's conference, proving that adult toys have solidified their influence with one of the most coveted demographics.

“While 2011 was a major win for EdenFantasys, the team is ready to take on 2012,” the company said. “New features to look out for in the coming year include a revamping of Eden mobile services, and even more personalization of the shopping experience. Play, work, shop and socialize will take on a whole new meaning in the 2012 for EdenFantasys.com.”

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Williams Trading Co. Launches Pre-Black Friday Warehouse Sale

Williams Trading has launched its pre-Black Friday warehouse sale for retailers today.

Niki Media Acquires BritSexCash

Production studio Niki Media BV has acquired affiliate program BritSexCash.

FSC Warns of Nude Photography Site Falsely Claiming Affiliation With Organization

Free Speech Coalition (FSC) published a statement Friday warning of a nude art photography website fraudulently claiming to be associated with the industry trade organization.

Orion Unveils 6 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced six new clubwear styles from its Noir Handmade line of apparel.

BasisDx Adds Comfort Collect Device to 'Pro13' Home Testing Kit

PASS-certified home testing kit manufacturer BasisDx has added the new Comfort Collecting Device to its Pro13 kit.

MojoHost Reaffirms Commitment to Adult Industry Amid Project 2025 Implications

In the wake of Tuesday's election and amid concerns about the possible ramifications for the adult industry, MojoHost President Brad Mitchell has releases a statement addressing Project 2025 and the future of the industy.

XBIZ Honors Retail Edition to Light Up Hollywood Roosevelt Hotel

XBIZ is pleased to announce that the pleasure industry’s biggest night, the retail edition of the annual XBIZ Honors, set for Saturday, Jan. 18, will be held at the historic Hollywood Roosevelt Hotel.

Adult Web Hosting Service 'Midnight-Host' Launches

Midnight-Host, a new web hosting service designed specifically for adult websites, has launched.

Pipedream Expands 'Anal Fantasy Elite' Collection

Pipedream Products has expanded its Anal Fantasy Elite collection with two new stimulators.

ASN Lifestyle Magazine Joins Pineapple Support as Media Sponsor

ASN Lifestyle Magazine has joined the ranks of over 60 adult businesses and organizations committing funds and resources to Pineapple Support, partnering with the organization as a media sponsor.

Show More