LONDON — Mobile adult ad network Reporo.com has concluded an exclusive deal with Xhamster.com to purchase all of its mobile inventory.
To maximize the potential of this opportunity, Xhamster said it has recognized the need to have a site capable of rendering on all devices and has built a "lite" version of its mobile site, in addition to the complete smartphone compatible site.
Reporo said using the latest device detection techniques and expert advice of the company’s tech team will mean that 100 percent of visitors to the Xhamster service will get a user experience that Reporo can monetize.
“Although Reporo is traditionally a blind ad network we want to let our existing and would-be advertisers know that Reporo has a mix of the best inventory available in the market,” said Ben Keirle, Reporo’s global publisher manager.
“Xhamster is a fantastic new addition to Reporo’s impressive portfolio of publishers, which continues to grow as they realize that we are able to deliver the best revenues. For the most part, we believe that this ability comes from being able to serve banners on 100 percent of the world’s devices as well as in 45+ different countries via our localized sales teams.”
In the upcoming weeks, Reporo said it will serve 12 billion adult mobile page impressions per month from around 14.5 billion requests.
“This fact coupled with the launch of the industry leading conversion tracking capabilities — equaling more of the right traffic for advertisers but also higher revenues for potential publishers — means in a very short period of time, Reporo has become the only dominant player in the highly competitive global mobile adult ad network market,” the company said.