New Frontier Signs With DirecTV

BOULDER — New Frontier Media, an adult content distributor, knows that sex sells, and this time the most recent buyer is DirecTV Group, which inked a non-exclusive, two-year deal to distribute content found on The Erotic Networks (TEN) and TenClips.

New Frontier’s content, which already is offered on Dish Network, will reach an additional 15.1 million DirecTV subscribers.

While the move sent New Frontier shares up 11 percent, industry analysts see the satellite companies that distribute adult content as the big winners.

“Adult content programming is incredibly commoditized,” Matthew Harrigan, an analyst at Denver-based Janco Partners, said. “The margin is incredibly low.”

Analysts who focus on the satellite/cable industry note that distributors like DirecTV see their highest profit margins on adult pay-per-view content. Unlike mainstream content distribution deals, where studios see about half of the revenue, adult content providers receive only five to 15 percent of the money viewers spend on content.

The decision to bring New Frontier on board probably has more to do with competition than content, according to analyst speculation.

“The cable operators and satellite providers have always been very good at making sure there were two adult companies on their systems so that they could claw at each other,” Harrigan said.

While Playboy will see increased competition from New Frontier on DirecTV, Harrigan doesn’t think Playboy will feel a huge downside.

According to Dennis McAlpine, president of McAlpine Associates, an independent research firm, the deal has been in the works since 2003, but wasn’t expected to be finished until the end of the year.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Connie Perignon Stars in Latest From Brazzers

Connie Perignon stars with Jordi El Nino Polla in the latest release from Brazzers, titled "The Sneaky Masseur."

Sinatra Monroe Has 'A Classy Affair' in Ricky's Room

Sinatra Monroe stars in the latest release from Ricky's Room, titled "A Classy Affair."

TeamSkeet Debuts New Series 'PervMassage'

Fanta Sie stars with Erick Everhard in the first episode of the new TeamSkeet series, “PervMassage."

Adult Industry Reacts to Trump Victory

On Tuesday, former President Donald Trump was reelected, defeating Vice President Kamala Harris to reclaim the office he lost four years ago.

Angel Windell, Katie Davis Headline Latest 'Lesbian Seductions'

Angel Windell and Katie Davis topline the 80th edition of “Lesbian Seductions,” from Girlfriends.

ERIKALUST Releases 'Texas Ride 'Em'

ERIKALUST has released its latest scene, “Texas Ride ‘Em.”

Ema Karter Makes Her Blacked Debut

Ema Karter has made her debut for Vixen Media Group (VMG) studio imprint Blacked, alongside Jax Slayher.

Scarlett Alexis Featured, Anna Claire Clouds Guest Hosts on 'Adult Time Podcast'

Scarlett Alexis is the latest guest on the “Adult Time Podcast,” hosted by studio CCO Bree Mills and guest host Anna Claire Clouds.

Penthouse Names Krystal Harper Its November 'Pet of the Month'

Penthouse Magazine has named model Krystal Harper as Pet of the Month for November.

Sinatra Monroe Toplines New Digital Playground Comedy 'Single Minded'

Sinatra Monroe headlines the new comedy feature from Digital Playground, titled "Single Minded."

Show More