Augmented Reality Adoption Increases

LOS ANGELES — The maturing technology of augmented reality got a boost from Britain’s biggest retailer, with the announcement of a deal between Tesco and Kishino.

According to the company, Kishino has enabled Tesco to be the first merchant in the world to successfully integrate augmented reality in a multi platform and multi channel retail environment — providing a system that reportedly is able to scale up to 200 times higher than any other augmented reality solution.

“Kishino enables consumers to interact with your products and brands like never before and delivers true retail theatre across platforms,” states the company’s website, which claims to offer tangible results for marketers. “Kishino helps you increase sales, decrease returns and provide a richer, more informative and more rewarding shopping experience for your customers.”

Screenmediamag.com states that Tesco is using Kishino’s augmented reality tools in its stores to relieve pressure on shelf space, and online to reduce the number of products returned by customers. Tesco’s system currently supports several dozen different items, providing users with the ability to virtually examine and manipulate the products, which ranges from televisions to toys.

The site goes on to state that online users will need to download a browser plugin, and hold a specified “marker,” such as a Tesco catalog or loyalty card, up in front of a computer equipped with a webcam. The marker will be digitally replaced onscreen with a virtual representation of an object that is physically manipulated as if held in your hand.

“By turning the marker [users] can, for example, ‘turn’ through 360 degrees the 3D image of a TV set that they are considering purchasing, in order to check whether it has all the inputs they need,” the Screenmediamag.com article added. “With Lego, they can see exactly how the finished toy looks and get an impression of how complex the task of assembly might be for their child.”

The in-store version reportedly allows users to view items that may be too bulky for on-shelf display, with free home delivery for any orders. Terminals have been installed in several locations as a test of the new system.

Longtime industrial visionaries Pink Visual made an early splash in this game with its pioneering adult augmented reality offerings in early 2010 — but few other players have embraced the technology for adult applications yet — although that could easily change as consumers and online retailers embrace the benefits of this advancing technology.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pineapple Support to Host Autism Spectrum Support Group

Pineapple Support is hosting a free online support group for performers and creators who are, or suspect they may be, on the autism spectrum.

ImLive Launches Revamped Member Loyalty Program

Cam platform ImLive has revamped its member loyalty program.

GoFundMe Set Up for Danny Ferretti's Medical Expenses

A GoFundMe campaign has been set up for Fangear founder Danny Ferretti, who requires extensive lung surgery.

Byborg Acquires Cuties AI

Byborg Enterprises has acquired adult artificial intelligence startup Cuties AI.

Irish Government Releases Report on Sex Work Decriminalization Legislation

The Irish government has released a report reviewing a 2017 law that decriminalized sex work across the country.

Texas Bill Would Require Age Verification for Online Sex Toy Sales

A new bill in the Texas state legislature would require online retailers to implement age verification of purchasers before selling “obscene devices” to anyone in that state.

New York Assemblyman Proposes Banning the Term 'Sex Work'

Republican New York Assembly Member Brian Maher has introduced a bill to prohibit the use of the term "sex work" in government documents.

Age Verification Watch: Michigan Joins the AV Club, Some Laws Just Make No Sense

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Free Speech Groups Back SCOTUS Appeal of Georgia Strip Club Tax

Two civil liberties organizations filed an amicus brief Tuesday supporting a petition asking the U.S. Supreme Court to hear an appeal in a case involving whether a tax specifically aimed at adult entertainment establishments violates the First Amendment.

Creator Networking App 'Plaiir' Launches

Plaiir, a mobile networking app for creators, has officially launched.

Show More