CECash Director of Marketing Jason Edwards will be accompanied by Defiance Films Director Norman Bentley on location at Bubba The Love Sponge's studio in Tampa, Fla.
"Norman has been awesome throughout this whole process, URentDVDs is looking forward to working with him and getting the films shot," Edwards said.
"This promotion is getting a ton of interest, thousands of people have entered to direct a film for Defiance Films,” he said. “Bubba is going to make his directorial debut by calling the shots on air with our girls, porn stars Ariel X and Penthouse Pet Nicole. These girls will do whatever he wants, so the possibilities are endless."
Edwards, who joined CECash in February, told XBiz that he has planned to take URentDVDs in a new direction, beginning with increased payouts and a new site design. He also operates OhMobile.
"URentDVDs has the most aggressive affiliate program in its category that pays almost twice as much as our competitors,” he said.
The company also is planning an advertising campaign on television; it already has pushed its product on several radio spots.
Thursday’s show is scheduled for 2 p.m.-3 p.m. PST on Sirius Radio’s Howard 101.
