Poll: Porn Industry Majority Not Sold on .XXX Domains, But 35% Plan to Buy

LOS ANGELES — More than one-third of adult entertainment industry professionals plan to buy .XXX domain names, either to defensively protect their existing brands/trademarks or to develop and market new websites, according to a new XBIZ Research poll.

The online poll, which ran from May 1 to June 1, 2011, sheds new light on how adult entertainment businesses are planning to respond after ICM Registry was given the green light by ICANN’s board to begin selling domain names under the .XXX extension.

The results are based on the opinions of nearly 400 adult entertainment industry business operators, registered members of XBIZ.net, the adult entertainment industry’s top social network. XBIZ asked, “Now that .XXX has been approved, do you plan on purchasing .XXX domains?”

According to the XBIZ Research poll, 13 percent said that they will acquire .XXX domain names to develop and market new websites, while 22 percent said they planned .XXX purchases to protect existing brands and trademarks. Those responses for those willing to purchase .XXX domains add up to 35 percent of all responses.

A further 17 percent of respondents stated they won’t acquire .XXX domain names because they don’t see the value, while 35 percent of respondents claim that they won’t purchase them because they do not want to support .XXX.

Thirteen percent of respondents are undecided on the issue.

“The poll’s figures show that the adult entertainment industry takes seriously the ramifications of brand dissolution or lost potential revenue with the roll out of .XXX,” said Don Parret, XBIZ's executive director of publishing. “With many in the community refusing to buy into or seeing no value in them at all, others have elected to buy .XXX domains to protect their existing brands or to exploit their potential under the new TLD.”

The .XXX TLD was added to the Internet’s root server in April after ICANN gave its blessing for the new sponsored top-level domain. Currently .XXX is in its Sunrise period, where trademark owners can prevent cybersquatting by registering trademarked domain names. General availability is expected to start sometime in September.

“There are doubtless many within the adult entertainment industry that do not publicly favor .XXX, but equally as doubtless is that some of these voices secretly represent speculators interested in exploiting the potential of .XXX domains,” Yagielowicz said.

.XXX defensive registrations, Parret noted, may be key to the TLD's revenue stream and perhaps its survival.

"As evidence in the poll's results, it appears that defensive .XXX registrations will make up a substantial share of ICM Registry's business," he said.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Web Hosting Service 'Midnight-Host' Launches

Midnight-Host, a new web hosting service designed specifically for adult websites, has launched.

ASN Lifestyle Magazine Joins Pineapple Support as Media Sponsor

ASN Lifestyle Magazine has joined the ranks of over 60 adult businesses and organizations committing funds and resources to Pineapple Support, partnering with the organization as a media sponsor.

Adult Industry Reacts to Trump Victory

On Tuesday, former President Donald Trump was reelected, defeating Vice President Kamala Harris to reclaim the office he lost four years ago.

Fetisfy Online Fetish Marketplace Launches

Fetisfy.com, an online marketplace for users to sell fetish items, has launched.

Pineapple Support Launches 'Spill the Tea, Colombia' Community Support Event Series

Pineapple Support has launched "Spill the Tea, Colombia," a monthly, in-person community support event for adult industry professionals.

Streamster Launches 'Tip2Peep' Camera-Switching Feature

Live-streaming software provider Streamster has launched Tip2Peep, a new feature that allows viewers to switch between multiple webcam viewing angles by tipping the creator.

Tyler Wu Guests on Chaturbate's 'Sex Tales' Podcast

Tyler Wu is the latest guest on Chaturbate’s “Sex Tales” podcast, hosted by Melissa Stratton and Vanniall on the company’s “Camming Life” YouTube channel.

Fleshy to Launch Interactive Cam Site 'Eromote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eromote.

XBIZ LA Show Introduces New 'Crib Crawl' Feature

XBIZ is pleased to announce that the 2025 edition of its flagship conference, the XBIZ Show, will debut a brand-new feature: Crib Crawl, offering attendees the chance to meet and greet representatives from leading brands and organizations in dedicated suites at the host venue.

Pre-Nominations Now Open for 2025 TEAs

The pre-nomination period for the 2025 Trans Erotica Awards (TEAs) is now open.

Show More