OC Modeling, The Rub PR Form Partnership

LOS ANGELES — OC Modeling has formed a partnership with The Rub PR for branding and marketing of the agency's new and established talent.

The partnership became effective as of April 1.

“We want to create something that’s never been done before,” said Sandra McCarthy, owner of OC Modeling. “We are going to offer our talent the ability to become well known and make more money. The Rub PR has made quite a name for themselves over the last few years and make things happen — this is what we want for our talent.”

OC Modeling said its goal is to develop a web presence for its select models and give them the ability to generate additional income through official personalized websites, live webcam shows and other opportunities.

“I feel like we’re making history,” said Erika Icon, owner and publicist of The Rub PR. “When OC Modeling called me about this project I got really excited — I can’t wait to work with them and their girls. It really amazing to see a performer’s career rise — I’ve done that with several of my clients and it’s extremely gratifying.”

Icon has more than seven years of adult industry experience, having worked in various facets of the industry including retail buyer, writer, sex advice columnist, DVD, website, toy reviewer, and publicist.

In that time, Icon has developed relationships with various studios, performers, companies, sales personnel, distributors and magazines, which Icon said have helped her promote her clients and their brands.

The Rub PR can be contacted at therubpr@gmail.com or (213) 407-0303.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Briella Coley Makes Her Evil Angel Debut

Briella Coley has made her debut for Evil Angel alongside director/performer Richard Mann.

Jasmine Sherni Takes the Spotlight in 2-Part Brazzers Release

Jasmine Sherni stars in the two-part Brazzers scene titled “TroubleMakerzz.”

Linda Lan Performs 1st Anal, Headlines Jonni Darkko's 2nd 'POV Anal Sluts'

Linda Lan performs her first anal scene and toplines director Jonni Darkko’s sequel to “POV Anal Sluts,” from Evil Angel.

Honey Play Box Debuts 'Tressa' Vibrator

Honey Play Box introduced its new Tressa multi-stimulation, app-enabled vibrator.

XBIZ Miami's Host Hotel Sold Out, General Registration Now Open

Guest rooms at XBIZ Miami’s exclusive conference venue, Nautilus Sonesta Miami Beach hotel in South Beach, are now completely sold out.

Blush Debuts 2 New Glass Plugs From 'Oh My Gem' Collection

Blush has introduced two new glass plugs, Lustre and Prestige, from its Oh My Gem collection.

EP Products Founder Don Wilson Passes Away

Don Wilson, the founder of EP Products and a notable figure in Canada's adult retail community, has passed away. He was 78.

Orion Debuts 'Your Strap-On' Collection From 'You2Toys' Line

Orion Wholesale has introduced the Your Strap-On collection from its You2Toys line.

Leana Lovings, Aria Banks Front Latest From Reality Kings

Leana Lovings and Aria Banks star in the latest release from Reality Kings, titled "Synchronized Scissoring."

Penthouse Names Lennon Elizabeth April's 'Pet of the Month'

Penthouse Magazine has named model Lennon Elizabeth as Pet of the Month for April.

Show More