AVN Acquires Industry Gossip Board GFY

CHATSWORTH, Calif. — AVN Media Network's acquisition of GFY, formally known as GoFuckYourself, won't mean big changes for the industry gossip board, according to the company, which has brought in new investors and had a change of ownership.

The announcement of the purchase from ICS Entertainment Inc. comes just one day after the close of Internext, though rumors of the possible acquisition have been swirling for weeks.

AVN, which brought in new company investors almost a year ago, said in its announcement Tuesday that even more changes are coming to the adult entertainment media outlet, but that "it has no plans to alter the basic functionality or character" of GFY.

While AVN founder Paul Fishbein declined to comment to XBIZ on terms of the acquisition, the GFY purchase represents another move by the media outlet to strengthen its brand after the ownership change, which Fishbein substantiated on industry blog LukeIsBack.com in November.

Fishbein, who told XBIZ he'd rather "keep that information close to the vest," referred additional questions to Theo Sapoutzis, chairman of the AVN board of directors.

Sapoutzis, who is traveling from Las Vegas, wasn't immediately available for comment, but in AVN's announcement of the acquisition he said the company plans on "reaffirming AVN’s role as a business innovator," particularly since the company recently purchased Webmaster Access and AdultWhosWho.

According to AVN, GFY's Eric Matis will maintain his “Head Zookeeper” role, which he has had since 2001.

Prior to the acquisition by AVN, Matis was vice president of affiliate programs and industry relations at Playboy, which ran GFY through its ICS division after it was purchased in September 2005 in a multi-package deal that bought out Lensman's ICS for $12 million.

That deal included all ICS properties, including GFY.com, RealityCash, Webmaster Access and CinemaPlay Entertainment Group, a Chatsworth, Calif.-based video distribution outlet.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

TeamSkeet, MYLF to Launch New Website FamilyStrokes.com

Sister studios TeamSkeet and MYLF are launching a new website, FamilyStrokes.com.

AV Watch: Age Verification Hits the Mainstream, Ofcom Sets a Date

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the country. In the meantime, state legislatures continue to weigh and pass AV bills, AV tech providers continue to tout their services, and legal challenges continue to play out in the courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Segpay Names Kristi Greer VP of Sales

Segpay has promoted long-time employee Kristi Greer to the position of vice president of sales.

BranditScan Names Subgirl Newest Brand Ambassador

BranditScan has named content creator Subgirl its newest brand ambassador.

Arcom Reports Age Verification Enforcement Actions Against 5 Adult Sites

French media regulator Arcom released a statement Tuesday detailing recent actions to enforce age verification rules as set forth under France’s Security and Regulation of the Digital Space (SREN) law.

Pineapple Support, Clips4Sale to Host Performers' Partners Support Group

Pineapple Support and Clips4Sale are hosting a free online support group for partners and family members of adult industry professionals.

FSC Mourns the Loss of Board Director Emeritus Mark Kernes

Free Speech Coalition has released a statement regarding the passing of Board Director Emeritus Mark Kernes.

Alexa Creed Launches New Paysite

Creator Alexa Creed has launched a new membership site through MyMember.site.

Choice Talent Management Launches Fan Platform 'ChoiceFilmz'

Choice Talent Management CEO Chris Crisco has launched a new fan platform called ChoiceFilmz.

Dredd to Launch Official Site

Dredd has announced his new website OfficialDreddXXX.com, launching April 20.

Show More