The company said Smits has vast experience and brings great marketing passion to the team.
“I am delighted to promote Lara to director of marketing,” owner Pavel Rada said.
“She has been working with the CzechBoys team for nearly a year now, has proven that she not only has the experience and commitment but most importantly a love of the adult industry,” he said.
“When I joined CzechBoys it was going to be a temporary job but the innovation that Pavel and his team continue to come up with showed me that this is the place for me,” Smits said.
The company said the relaunched affiliate program combines a fresh, clean design with simple navigation and features quality promotional tools.
Several promotional tools are available to affiliates including targeted entrances, which allow webmasters to funnel their traffic to various gay porn niches such as twinks, feet, bareback and more; customized mobile applications with the webmasters’ affiliate ID embedded in the free apps; and redesigned free video galleries with YouTube style embedding and sharing.
“We are among the biggest gay porn megasites on the net and have consistently stayed on the cutting edge of features for both surfers and affiliates,” Rada said.
“Our new targeted entrances allow webmasters and their surfers access to a version of CzechBoys.com that offers them exactly and only what they are looking for. We are the only company to offer customized mobile applications and our dynamic banner system, complete with movie banners, is also unique in the industry.”
The affiliate program offers webmasters a minimum of 50 percent of all signups and rebills with the potential to earn up to 69 percent in addition to special monthly bonuses.