The ad spots are scheduled to air during the months of October and November on urban stations across the country.
The company said the star’s recognizable voice adds an interesting twist to its long-successful website offer of 50 percent off one item, three free DVDs, a free mystery gift and free shipping.
“Mr. Marcus’ mass appeal and easygoing nature made him the perfect choice for Adam & Eve’s urban radio ads,” said Adam & Eve director of new media, Brian Young.
He added, “With his huge fan base and winning track record as a performer, director and industry icon, this seems like a match made in heaven. If this campaign proves successful, look for future promotions with other top adult stars as well.
For more information contact Katy Zvolerin at (919) 644-8100 ext. 3121 or katy@adameve.com.