GreatPleasures Launches Adult Toy Store, Partners With Playgirl

SAN FRANCISCO — GreatPleasures, an online retailer of adult toys, has launched an adult toy store on Playgirl’s website, now operating the co-branded online adult toy store on Playgirl.com. The two companies will market the online store through Playgirl.com, PlaygirlTV.com, Playgirl magazine and on PlaygirlTV’s VOD and cable television channels.

Consumers on Playgirl.com’s adult toy store can browse hundreds of the world’s most popular and pleasurable toys, including the Playgirl Signature Collection.

“We selected GreatPleasures as our exclusive adult toy store for two simple, yet essential reasons,” Playgirl Marketing and Communications Director Michael P. Moi said. “Playgirl needed a trusted ecommerce partner that understands the technology, the product category and consumers. GreatPleasures is the only online adult toy retailer that fulfills the promise Playgirl makes to our impassioned customers.”

In addition to shopping, consumers can read reviews about GreatPleasures’ customers favorite products and advice from the staff on how best to select, use and maintain their purchases.

“This partnership enables us to take the experience consumers have had at our flagship website and significantly expand our reach to Playgirl’s audience on the Internet, in print and on television,” GreatPleasures CEO Russell Hyzen said.

For more information, visit Shop.Playgirl.com or GreatPleasures.com.

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