XR Brands Plans E.U. Expansion

HUNTINGTON BEACH, Calif. — XR Brands will head to Germany to introduce Wand Essentials to retailers overseas at eroFame Oct. 20-22 in Berlin.

According to the company, the Wand Essentials line of portable, adjustable and super-powered wand-style massagers was released specifically for retailers looking for a stronger and sleeker alternative to traditional stick vibrators.

Specially designed 220-volt versions were included to be compatible with European and alternative power outlets overseas, the company said.

“No other design of its kind offers this flexibility of form and function,” said Randy Alvstad, XR Brands sales manager.

“XR Brands current focus is the innovative Wand Essentials collection, showcasing its superior packaging design and ability to merchandise flawlessly to create a category of sex toys all on its own. I look forward to debuting and demonstrating the 220-volt varieties at eroFame personally.”

The company said the Wand Essentials collection is comprised of two sleek wand-style massagers featuring seven speeds, one powered by a traditional plug-in cord and the other in a cordless rechargeable design.

“Intimate massage is one of the most sensual and sexy ways to get revved up and in the mood and retailers around the world have caught on to create entire sections of their stores and departments on their websites tailored to this category of erotic play,” said Michael Merrill, XR Brands brand manager.

“Including Wand Essentials and its international-friendly products is a no-brainer for any buyer broadening his or her reach within the sexual lifestyle product market.”

The company said Wand Essentials products' gender-neutral designs feature organic shapes and images – no nudity or sexual imagery – allowing for retailers in all corners of the adult product business to carry the line.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Beducated Marks 7-Year Anniversary

Sex ed platform Beducated is celebrating its seventh anniversary.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Cyberskin Debuts 4 New Strokers

Pleasure brand Cyberskin has introduced four new strokers.

Chappell Roan Gives Shout Out to Womanizer on 'Call Her Daddy' Podcast

Chappell Roan gave a shout-out to Womanizer during her guest appearance on the “Call Her Daddy” podcast, hosted by Alex Cooper.

BeYourLover Debuts 'Alberta' Camera-Shaped Vibrator

Pleasure brand BeYourLover has introduced its Alberta vibrating suction toy with nipple clamps.

We-Vibe Surveys Men About Pleasure Products

We-Vibe has released the results of a survey asking male respondents how the use of pleasure products affects their sex lives.

Sportsheets Releases New Training Video for 'Velvet Noir' Line

Sportsheets has released its latest training video, "Training in Luxury: Sportsheets Debuts Velvet Noir Educational Video," hosted by Brand Ambassador Rin Musick.

Show More