The companies said the B2B website is available 24 hours a day and closely mimics the format of Pure Play’s flagship site allowing easy navigation for new users.
Users are able to search product by studio, release date, product code or title and enter a quantity to add to an order.
“The addition of the new IVD/Pure Play Media sales site further strengthens our commitment to an easy and convenient wholesale experience for our customers,” said Richard Arnold, Pure Play Media CEO.
The site is login protected so users must contact their local IVD representative for user name and password set up.