The company said the latest updates have resulted in improved page load times, ease of navigation and traffic conversion.
The most recent modifications on iFriends complement a number of other site enhancements undertaken this year that heighten live user experience, the company said.
Earlier this year, iFriends.net integrated HQ webcam video streaming; introduced Cams Roulette, a randomizing live model selection feature; and provided Discussion Walls, enabling social networking among iFriends’ subscribers.
The company said many of these improvements are driven by members, using iFriends’ Real-Time Suggestion Box feature, which is accessible from every page on the site and allows users to voice their suggestions and speak directly to programming and design staff.
“We wanted to continue the fearless innovation and rich history for which iFriends is known,” said Emily Peterson, manager at ClickCash.com, iFriends’ affiliate program.
“iFriends has always been a leading force in adult webcams and we don’t intend to stop now. We adopted 3D webcam technology before most people knew it existed and we were the first adult service to offer downloadable HD movies. Fast-forward to 2010 and I’m equally excited by the innovations and speed I’m seeing at iFriends and what it means for our webmasters."