The PSA features Adult Webmaster Empire-Lalib marketing support group’s program director Mickey Bojcsik reminding companies to protect children and to protect their business by labeling with RTA.
“This is a very important time for the industry to demonstrate its ability to self-regulate by labeling with RTA," ASACP CEO Joan Irvine said. "I am honored that Mickey and AWE volunteered their time and resources to create this new RTA PSA and very grateful to the AVN Show for sharing it with their attendees.
"In addition, ASACP technology and forensic research Vice President Tim Henning will attend the AVN Show and will be at the ASACP table at the Meet Market on Thursday from 5-7 p.m. Please stop by to congratulate Tim on his recent promotion to vice president.”
RTA is the adult entertainment industry’s initiative to protect children from viewing content that is age-restricted. The RTA label is a unique string of meta data which can easily be inserted into the computer code of any website or HTML mobile offering.