The fashion show followed Definace’s day-long shoot for its upcoming big-budget feature “Runway,” directed by company co-owner Norman Bentley, who also has done high-end fashion shoots for both Penthouse and Matrix content.
About 300 stylists, designers, media and adult industry professionals attended the show, which was held at The Vanguard in Hollywood. While this event was open to the public, there was a strong showing of adult industry people at both the fashion show and after party.
Earlier this year, Coquette International launched its "Penthouse Lingerie by Coquette" collection in partnership with the iconic adult company. Penthouse announced a five-year licensing deal with Coquette at the International Lingerie Show in April.
Coquette manufactures and distributes the Penthouse Lingerie product line, which includes bras, panties, thongs, camisoles, bustiers and corsets, in the United States, Canada and Australia.