LOS ANGELES — Industry leader Hustler Lingerie has inked an exclusive deal with Kevko, a UK based distribution company.
Hustler Lingerie has given the distributor exclusive rights to market the top selling sexy lingerie brand in the UK and Ireland.
"The fact that they're willing to guarantee such big numbers proves what we've known all along: Hustler Lingerie is a global leader in sexy fashion and lingerie,” Hustler Lingerie President Elan Rofé said. “With the introduction of the new collection at new and more affordable price points, sales volume at the retail level will be huge. We're in good hands with Kevco, and everyone feels great about the deal."
Last year, Electric Linger signed an exclusive deal giving the company global rights to manufacture, market and distribute Hustler Lingerie.
"We have identified a customer who gets exactly what they're looking for with the Hustler Lingerie brand, and returns to the store again and again," said Wilson Kello, Hustler Lingerie's creative director. "We have taken our brand to international markets and the numbers have just been astonishing. The product now has real intrinsic value, and in a way it markets itself."
Hustler Lingerie is aggressively seeking new deals and encourages any interested parties to inquire immediately.