CalExotics' Aphrodite Featured on ABC's ‘Private Practice’

CHINO, Calif. — On the Nov. 5 episode of ABC Television's “Private Practice,” character Charlotte King was seen distributing CalExotic’s Aphrodite massagers to the staff of her newly formed sex therapy practice.

The Aphrodite is part of the Dr. Laura Berman Collection, manufactured and distributed by California Exotic Novelties.

"This is another big step for the industry," said Al Bloom, CalExotics director of marketing. "When adult products are featured in prime-time, it gives couples the green light to explore their intimate desires ... and they'll be asking about the Aphrodite."

Bloom said he was pleasantly surprised to see the Aphrodite on the show because he was unsure it would even appear.

"People will see Charlotte and say, 'I'll have what she's having,'" said Jackie White, CalExotics’ vice president of sales. "As Dr. Berman's products become more and more recognized, retailers will not want to miss the boat."

The Aphrodite vibrator's design features intense vibration and infrared heating technology. It is compatible with an array of attachments.

Dr. Berman has appeared on CNN, Fox News, “The Oprah Winfrey Show” and regularly hosts the “Dr. Laura Berman Show” on Sirius XM satellite radio. Dr. Berman is also the author of a newspaper column and several books, including “Real Sex For Real Women.”

"It's refreshing that mainstream television is dealing realistically with issues of intimacy and sexual satisfaction," CalExotics President and Founder Susan Colvin said. "And the producers chose the right collection to feature on the program! The Dr. Laura Berman line is at the forefront of industry innovation and definitely a first-choice for women and couples looking for more from their sex lives."

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