Founder Viv Thomas said the Internet is a vital part of the company’s business and the new site and its corresponding affiliate program are necessary components for the its future in adult.
"I'm really happy that our web guys have launched this new site,” Thomas said. “The Internet is now a sizeable chunk of our business and we are really excited to push forward into a new era. A new paysite, new affiliate system and a new community website — [and] coming soon are a new online shop and a new video-on-demand system.”
Thomas said the team works well together for fast and effective output, and New Media Director Nick Spillum said the work was done from scratch to assure the highest quality.
"The relaunch was vital for us,” Spillum said. “We have totally restructured the video content and can now present both our photo and video content in many more ways. Additionally we built this site from scratch and as a result it is a much more versatile piece of code, with us being able to re-design very easily and spin out content into other sites."
Among the changes are full video updates every two days, offered streamed or downloadable in three formats with corresponding bonus material, including model interview, trailers and behind-the-scenes content.
The VivThomas photo library features 140,000 images, which the company said is one of the largest pictorial collections on the Internet, and offers Flash slideshows for every photoset.
The company will continue its Babe of the Month competition, and members will have access to its back catalog of 150 titles for download.