NakedSword, Steve Cruz Expand Condom Rollout

SAN FRANCISCO — The next phase of a safer-sex campaign undertaken by gay adult membership site NakedSword.com and performer-director Steve Cruz is underway.

They have collaborated on the How I Roll line of "high-end designer condoms," a company rep said. Cruz produced the condom in conjunction with NakedSword and his safer-sex and sexual health awareness website HowIRoll.info.

Hundreds of the condoms were first distributed at the Up Your Alley street festival in San Francisco in late July and will be given out at all upcoming NakedSword events, the rep said.

Also, customers who place orders through RagingStallion.com will receive a free How I Roll condom with their shipment.

"The gay community has given me so much, I just want to give something back," Cruz said. "Before I got into porn I spent almost a decade working for nonprofit organizations spreading messages about harm reduction and safer-sex in the gay community. But it wasn't until I became a porn performer that I felt even more on the front line."

His onscreen work led to the decision to eroticize safer sex techniques as well as "provide real information for real men in real situations," Cruz said. "There are always ways to keep it hot without the risk."

"Filthy desires can co-exist with healthy choices," said NakedSword CEO Tim Valenti.

"We're proud to strengthen our partnership with Steve" — upon whom the site bestowed their 2009 NakedSwordsMan of the Year promo title — "and to support gay men's sex lives across the globe with safer sex resources and stylish new condoms — not to mention loads of hot porn, of course."

The How I Roll condom was designed by illustrator Glen Hanson with a caricature of Cruz.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Connie Perignon Stars in Latest From Brazzers

Connie Perignon stars with Jordi El Nino Polla in the latest release from Brazzers, titled "The Sneaky Masseur."

Sinatra Monroe Has 'A Classy Affair' in Ricky's Room

Sinatra Monroe stars in the latest release from Ricky's Room, titled "A Classy Affair."

MojoHost Reaffirms Commitment to Adult Industry Amid Project 2025 Implications

In the wake of Tuesday's election and amid concerns about the possible ramifications for the adult industry, MojoHost President Brad Mitchell has releases a statement addressing Project 2025 and the future of the industy.

TeamSkeet Debuts New Series 'PervMassage'

Fanta Sie stars with Erick Everhard in the first episode of the new TeamSkeet series, “PervMassage."

Adult Web Hosting Service 'Midnight-Host' Launches

Midnight-Host, a new web hosting service designed specifically for adult websites, has launched.

ASN Lifestyle Magazine Joins Pineapple Support as Media Sponsor

ASN Lifestyle Magazine has joined the ranks of over 60 adult businesses and organizations committing funds and resources to Pineapple Support, partnering with the organization as a media sponsor.

Adult Industry Reacts to Trump Victory

On Tuesday, former President Donald Trump was reelected, defeating Vice President Kamala Harris to reclaim the office he lost four years ago.

Angel Windell, Katie Davis Headline Latest 'Lesbian Seductions'

Angel Windell and Katie Davis topline the 80th edition of “Lesbian Seductions,” from Girlfriends.

ERIKALUST Releases 'Texas Ride 'Em'

ERIKALUST has released its latest scene, “Texas Ride ‘Em.”

Ema Karter Makes Her Blacked Debut

Ema Karter has made her debut for Vixen Media Group (VMG) studio imprint Blacked, alongside Jax Slayher.

Show More