Pink Visual Ramps Up DVD Division

TUSCON, Ariz. — Pink Visual Productions has been a major player in the online adult realm since 1996 and today operates more than 100 subscription websites under the Cyberheat umbrella and its accompanying affiliate program, TopBucks. But the company is rapidly increasing its presence on DVD retailers’ shelves as well.

“We have really ramped up our release schedule over the past few months,” Pink Visual’s Mark Wilson told XBiz. “Our growth strategy calls for us to release eight new titles a month. We have had no problems hitting this mark, and we have content to cover many months of new releases.”

Pink Visual began releasing DVD titles in 2004. Wilson said the company recognized that home video has always been a big part of the adult industry and saw an opportunity to tap into another market for its products. A handful of other online companies were successfully repurposing their content for DVD, and Pink Visual executives decided the potential rewards were too promising to pass up.

“We also saw a lot of potential in the cross marketing department,” he said. “Our DVD line has allowed us to promote our websites and brought us greater name recognition.”

Thanks to the sheer quantity of its websites, Pink Visual serves virtually every major niche. The most popular lines are MILF Seeker, Her First Lesbian Sex, Teens for Cash, Bang Boat and Gay Blind Date Sex.

Wilson reports that distribution has been strongest on the East and West Coasts, but the company has also picked up distributors in Canada as well as far flung locations such as Australia, Finland and the Netherlands. Sales have been so strong that the company recently opened a Los Angeles office.

“Retailers have been a little surprised by the demand they’re getting for our product,” he said. “Our fans have really taken to our DVDs, and it looks as if the word is spreading. Our loyal supporters like that the girls look like ‘regular girls’ they could meet on the street. The fact that the ladies really get into their ‘roles’ is also much appreciated.

“The biggest challenge I’ve seen is gaining market share. The adult film industry has been around for quite a while now. The Internet is the baby of the industry. To get into the DVD side of things, we had to compete with some of the most established companies in the business. Trying to get our repurposed titles put on shelves alongside Vivid, Hustler and Metro was not easy.”

On the flipside, Wilson said, the company has had one great advantage: name recognition. Between Pink Visual’s own Cyberheat sites and thousands of free hosted galleries on TopBucks affiliate sites, the company already had millions of fans who knew about its work, which has helped drive its growth.

Pink Visual also has the advantage of a direct marketing channel through the members areas of its own websites, all of which link to SmutDVDs.com, a site dedicated to selling its DVDs. The company currently offers 53 DVD titles, including its latest, "College Wild Parties, Volume 2," "His First Huge Cock, Volume 4" and “MILFSeekers 6.”

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Connie Perignon Stars in Latest From Brazzers

Connie Perignon stars with Jordi El Nino Polla in the latest release from Brazzers, titled "The Sneaky Masseur."

Sinatra Monroe Has 'A Classy Affair' in Ricky's Room

Sinatra Monroe stars in the latest release from Ricky's Room, titled "A Classy Affair."

TeamSkeet Debuts New Series 'PervMassage'

Fanta Sie stars with Erick Everhard in the first episode of the new TeamSkeet series, “PervMassage."

Adult Industry Reacts to Trump Victory

On Tuesday, former President Donald Trump was reelected, defeating Vice President Kamala Harris to reclaim the office he lost four years ago.

Angel Windell, Katie Davis Headline Latest 'Lesbian Seductions'

Angel Windell and Katie Davis topline the 80th edition of “Lesbian Seductions,” from Girlfriends.

ERIKALUST Releases 'Texas Ride 'Em'

ERIKALUST has released its latest scene, “Texas Ride ‘Em.”

Ema Karter Makes Her Blacked Debut

Ema Karter has made her debut for Vixen Media Group (VMG) studio imprint Blacked, alongside Jax Slayher.

Scarlett Alexis Featured, Anna Claire Clouds Guest Hosts on 'Adult Time Podcast'

Scarlett Alexis is the latest guest on the “Adult Time Podcast,” hosted by studio CCO Bree Mills and guest host Anna Claire Clouds.

Penthouse Names Krystal Harper Its November 'Pet of the Month'

Penthouse Magazine has named model Krystal Harper as Pet of the Month for November.

Sinatra Monroe Toplines New Digital Playground Comedy 'Single Minded'

Sinatra Monroe headlines the new comedy feature from Digital Playground, titled "Single Minded."

Show More