Each time a subscriber receives a newsletter from a BonoboCash site, the affiliate has another chance to make a sale, the company said.
"When we first started offering a newsletter on our site we didn't want the signup form to create a 'traffic leak' so we removed it whenever a visitor was referred from an affiliate,” said William Godin, director of marketing at BonoboCash. “But now, with this new system, far from being a traffic leak, our newsletters are a great sales opportunity for affiliates. With every customer that signs up to our newsletter, the affiliate has a chance to sell to that customer over and over again, for years."
The newsletter feature is now available for all BonoboCash sites, including VideoBoys.com, JeremyRoddick.com and Squirtz.com.